Bangkok--28 Jun--Spark Communications
Thai businesses given a boost with spending up 64 percent on 2010 figures; Japanese, Americans top list of spenders
The Amazing Thailand Grand Sale 2011 began on a positive note with a spend of US$46.7 million by foreign Visa cardholders during the first week of the Grand Sale, a 64 percent increase on the same period in 2010[1].
The US$46.7 million spend signals strong performances in the tourism and retail industries this year. Visa cardholders from Japan, the US and Australia were the top three spenders and the top three spend categories were lodging, airlines and retail, which includes sales at duty free shops and department stores.
Somboon Krobteeranon, Country Manager, Thailand, Visa said: “As the preferred partner for the Amazing Thailand Grand Sale 2011, we are delighted to see such a strong start to this year’s Grand Sale. Visa is committed to putting Thailand back at the top of the list of premier shopping destinations in Asia and the Amazing Thailand Grand Sale is a tremendous opportunity to demonstrate that.”
In support of Thailand’s tourism and retail industries, Visa is working with merchants throughout Thailand to enhance the shopping experience at this year’s Sale, and Visa cardholders enjoy attractive promotions, special prizes and a host of other special benefits.
The collaboration marks Visa’s 13th year as the preferred partner for the Amazing Thailand Grand Sale, and demonstrates Visa’s commitment to helping retailers and businesses boost business, stimulating inbound tourism traffic and encouraging commerce throughout the country.
During the annual shopping extravaganza, Visa and TAT have launched a series of promotions and prizes[2] for all shoppers. These include the “30-Day Experience Amazing Thailand Holiday” prize which is open to overseas shoppers and the chance to win a THB 1 million gift voucher for local shoppers. To qualify for either draw, shoppers simply need to spend THB 500 on a single receipt between 15 June and 15 August 2011 at participating merchants for one chance at winning. Shoppers can enjoy double chances when they pay with their Visa card.
Top 10 contributors to visitor spending in Thailand during the first week of the Grand Sale, as measured by spending on Visa-branded payment cards were:
1. Japan
2. USA
3. Australia
4. Singapore
5. United Kingdom
6. South Korea
7. Hong Kong, China
8. France
9. United Arab Emirates
10. India
For further media information, please contact:
Waruch-on Manomairat
Spark Communications
Tel: 02 653 2717-9
Email:
[email protected]
[1] Data obtained from VisaVue 15 June — 21 June 2011
[2] All promotions and contests and subject to terms and conditions. Details at www.tourismthailand.org