Bangkok--6 Jul--omegaworldclass
‘CRM STRATEGY & ANALYTICS' International Workshop
18 - 19 August 2011, 9.00-17.15 Sheraton Grand Sukhumvit Hotel
The marketplace is changing: customers are becoming more demanding, and competition is becoming more intensified. It’s becoming increasingly difficult to differentiate one business from another. Technology is providing some answers, but each answer brings more choices and more decisions to be made.
Many companies have adopted various Customer Relationship Management (CRM) strategies, but few have been able to achieved its highest potential. Many CRM programs fail to fully utilize customer data at the enterprise level. In addition, some regard CRM as simply a marketing tool or cost center with no measurement of its benefits.
The International Workshop on 'CRM STRATEGY & ANALYTICS' is thus designed to help you close the gap. It will focus on how to utilize customer behavioral data and to plan customer strategy that involves not only marketing function, but also merchandising and operations functions.
Participants will be shown various analytics techniques such as predictive modeling, cluster analysis (segmentation), Apriori (market basket analysis), and correspondence analysis (perceptual mapping) and how they are applied to create customer strategy.
Combining the world-class knowledge in consumer psychology with the best practices of CRM & Loyalty program in Thailand, Dr. Ton Chirathivat, General Manager - CRM Strategy & Analytics, Central Retails Corporation, will demonstrate how data-driven customer strategy can result in more accurate decision-making and measurable outcomes that can achieve buy-in from senior management and continuous learning.
More information : 02 275 4511, 02 693 1474, 089 692 9900
Email :
[email protected]
www.omegaworldclass.org