Bangkok--20 Jul--Media Plus Connection
- Asymmetric zippers, tough leathers, metallic accents for Winter —
adidas SLVR has redefined casual wear as smart, sleek, and effortlessly elegant, carving out a niche for innovative pieces that match the pace of 21st-century lives.
For Autumn/Winter 2011, SLVR finds inspiration in space travel to create tailored, sport-inspired pieces that follow a futuristic vision. The result is a bold new look for adidas SLVR, now under the creative direction of German designer ‘Dirk Sch?nberger’. From multi-zipmilitary bombers and silver-effect parkas to leather blouson jackets and sculpted, form-fitting knits, the sport-fashion label combines style and function in intriguing new ways.
adidas SLVR resides at the intersection of comfort, technology, and luxury, which this season is expressed, for women, in new utilitarian outerwear adorned with mesh details, asymmetric zippers, tough leathers, metallic accents, and military-style taping. Jackets also arrive with convertible, customizable details, like detachable sleeves, while dresses recall a feminine silhouette in hourglass shapes.
Sweaters and separates look to the future through the use of shimmering silvery breakthrough fabrics.
For men, SLVR runs the gamut from outdoors to evening, offering coated canvas commando jackets and chic suits in equal measure. Shirts and sweaters trimmed in ribbon bring an elegant edge, while silver-effect fishtail parkas are designed to endure the elements. Coated canvas trench coats and quilted blouson jackets make for rough-and-ready outerwear options—perfect for the winter season.
The collection follows a classic palette of neutrals, such as a warm gray-beige called Tarnish, spiked with pops of acid-bright color, like the electric blue known as Surf the Web. A deep forest green called Ponderosa Pine reinforces a natural element to the clothes.
On the footwear front, a new lean silhouette is introduced in the form of ultra-narrow, soft-soled sneakers in both low-tops and high-tops for both men and women. Other key footwear pieces include a winter running boot with exaggerated uppers for women and a classic boat shoe for men. Canvas accessories are adorned with zipper motifs, recalling elements of the apparel.
adidas SLVR collection for Autumn/Winter 2011-12collection is now available at adidas SLVR shop, 1Floor, Siam Center, Atrium1 Zone Tel.02-658-1131 begin_of_the_skype_highlighting or visit www.adidas.com/SLVR
Designed for life on the move, adidas SLVR continues its stride forward.
For more information, please contact :
Jirapha Rachasuthee / Vassana Meemongkon
Media Plus Connection
PR Representative — adidas Sports Style
T: 02-619-1108 I M: 080-268-8228 l F: 02-619-1109 I
E:
[email protected] /
[email protected]