Bangkok--21 Jul--Aziam Burson-Marsteller
Krungsri Auto, a leading automotive financial solutions provider, announced a major strategy to penetrate all market segments, planning to deliver a wide range of auto financial products at the used car and luxury auto fair with impressive services and loan approval within 15 minutes and as a special for all car loan applicants they will be eligible to win a Suzuki SX4. This is expected to drive the company’s loan growth.
According to Ms. Choosri Patcharoen, Executive Vice President, Marketing & Strategy Management, Ayudhya Capital Auto Lease plc., or Krungsri Auto “Krungsri Auto is implementing a strategy to penetrate all auto finance market segments. One of our priority marketing activations is to regularly join in several national auto fairs as an official partner that provides auto financial solutions. In early-2011, Krungsri Auto joined the Bangkok Motorbike Festival 2011 motorcycle show, the largest show of its type in Southeast Asia, the 32nd Bangkok International Motor Show — the national showcase of automobiles and related innovations and the premium Super Car & Import Car Show 2011. We will soon be an exhibitor at the forthcoming 3rd Bangkok Used Car and Imported Car Show that will be held between July 22-31, 2011 at Challenger Hall, Impact Muang Thong Thani to meet consumer demand. Visitors who decide to buy cars at the event will enjoy an easy and convenient loan appraisal and fast 15 minute online approval by Krungsri Auto.”
“2011 is the first year for Krungsri Auto to officially join in many auto shows. We are the only exhibitor that provides total automobile financial solutions for both new and used cars and motorcycles. We are committed to delivering an impressive and unique customer experience that best suits all consumer lifestyles under the concept, “Krungsri Auto as your close consultant in the areas of automobiles and finance”. At the event, we will provide loan limit appraisal, online approval, consultation by specialists, product and specialty offerings and an exclusive discussion room for financial consultation and introduction to serve high-end customers who require privacy. All visitors are eligible to win a wide range of prizes. By participating in many auto-related events, we will generate enhanced consumer trust and satisfaction and grow our customer base,” added Ms Choosri.
At the 3rd Bangkok Used Car and Imported Car Show, Krungsri Auto offers a full range of financial solutions, including Krungsri Used Car, a financial solution for used cars, Krungsri New Car, a financial solution for new automobiles and Krungsri Motorcycles, an ideal solution for motorcycles. Credit limits are also determined by highly qualified employees who have been well trained under the Responsible Lending concept, with a payment calculation program that was designed to help customers define their proper credit limit that will be helpful to their decision. I-Application approval via iPad is also deployed to provide fast loan approvals within 15 minutes for customers who present complete information and documents for loan requests. Customers who apply for loans at the event will enjoy a faster and more convenient loan experience. There will be Honda and Yamaha big bikes on display at the Krungsri Auto booth in the event.
Especially for customers who apply for Krungsri Auto car loans at the event, they will be eligible to win a Suzuki SX4 in Krungsri Auto Car… Win a car 5 Months 5 cars campaign. Entry into the contest will take place upon loan approval and car receipt
Premiums and exclusive offerings provided for customers who make loan requests at the Krungsri Auto booth in the event include Krungsri Auto umbrellas for Krungsri Used Car requests with complete documentation submitted, plus a 2,000 baht petrol voucher upon approved loans and car receipt; a set of Joe Malone perfume worth 1,500 baht for Krungsri New Car customers who apply for less than 2.5 million baht loans and a set of Joe Malone perfume worth 4,800 baht for customers who apply for over 2.5 million baht loans upon loan approval and car receipt. All cars which receive loan approvals at the event will be given a 15% discount on 100% genuine glass coating by J*Glaze Coating. Krungsri Motorcycle, a financial solution for motorcycles, announces a new promotional campaign giving away free LED Superlite torch key rings worth 199 baht to all customers who buy Honda and Yamaha motorcycles at the event and a 500 baht Central gift voucher to customers who submit loan requests with complete documentation, plus a 500 baht petrol gift voucher for those who receive loan approval for new cars.
“With good customer feedback, Krungsri Auto has joined in many leading national auto shows in Thailand. The 3rd Bangkok Used Car Show marks a good opportunity for Krungsri Auto to deliver a wide range of products, particularly Krungsri Used Car to customers. The used car segment is very important to Krungsri Auto as it has high growth potential with enhanced standard upgrades and growing consumer demand. We expect the unique and quality financial products and services offered by Krungsri Auto to successfully drive loan growth at the event as usual,” concluded Ms Choosri
For further information, please contact:
Ayudhya Capital Auto Lease plc
Thitipa Laxanaphisuth, Tel. 0-2708-8130 Email:
[email protected]
Aziam Burson-Marsteller
Hongsinunt (08-1842-0031)/ Piyanuch (08-4707-0638)/ Satida (08-9791-7111), Tel. 0-2252-9871
Email:
[email protected]