Bangkok--19 Aug--Mazda Sales
Mazda Sales (Thailand) Co. Ltd. has launched another new action in the small car market with the introduction of the Mazda2 2011MY Freshening, while also adding the model name in order to create a clearer market communication for each model type. The 5-door hatchback is now called the “New Mazda2 SPORTS” while the 4-door sedan is called “New Mazda2 ELEGANCE”. Both of Mazda2 SPORTS and ELEGANCE come with larger number of added features inside and out. Now all Mazda2 include dual front SRS airbags, ABS brakes, powered windows, foldable powered side view mirrors and allow wheels for every trim level. Meanwhile, the top version comes with DVD player with 7-inch LCD screen, Bluetooth connectivity, USB and SD card inputs, and full aerodynamic kit. Prices start at only Bt545,000 to Bt695,000. The Mazda2 is powered by a 1,500cc engine that is both powerful and efficient. Mazda is confident of another year of exceptional growth, and has raised the annual combined sales target (every model) to more than 40,000 units.
Mr. Choichi Yuki, Managing Director of Mazda Sales (Thailand) Co. Ltd., said the Mazda2 has stimulated the small car market in Thailand dramatically, and gave the Mazda brand a great leap during the past year with accumulated sales of 35,147 units in 2010, up 165 per cent compared to 2009. “This year after seven months, we sold a total of 23,963 vehicles, up 20 per cent compared to the same period last year, and we are moving ahead to penetrate the market with the launch of the facelifted 2011MY Mazda2. We are fully responding to our customer demands by equipping features on sporty design and performance from the entry level model to the top model,” he said.
Mr. Yuki said he is confident that the Thai automobile market will grow further this year, and has raised its sales target from 38,500 units to more than 40,000 units. The improvements given to the Mazda2 includes sporty package additions to the sedan version, giving it the same appearance as the top 5-door hatchback model. They include new front grille and bumper, sporty fog lamps, full aero kit (front, side and rear skirt) as well as 16-inch alloy wheels for the intermediate trim and 15-inch alloys in the lower trims. The sideview mirrors are now powered and foldable in every model, while safety is enhanced with dual front SRS airbags in every model plus ABS brakes, foldable remote key, DVD/CD/MP3 player with 7-inch touchscreen, Bluetooth connectivity, USB and SD Card inputs.
“Presently, accumulated sales of the Mazda2 have exceeded 40,000 units, and it has significantly helped strengthen Mazda’s brand image in the Thai market as well as creating improved traffic flow at Mazda showrooms countrywide. The launch of the new 2011MY Mazda2 is expected to help Mazda grow further and win the hearts of customers in the passenger car segment. By the end of the year Mazda should be able to achieve 26,000 unit sales for the Mazda2 as planned, and our image would be strengthened further," Mr. Yuki said.
Ms. Sureetip La-Ongthong Chomthongdee, Marketing Director of Mazda Sales (Thailand) Co. Ltd., said, “The launch of the new 2011 Mazda2 is accompanied by a new and completely different marketing concept for both models. The 5-door hatchback will be renamed as the “New Mazda2 SPORTS” and comes with the slogan ‘Start Independent Life…With Challenging yourself’, while the sedan version is called “New Mazda2 ELEGANCE” and features the slogan ‘Stylishly Luxurious…Design Your Life as You Wish’. The design improvements and the equipment upgrade has made the new Mazda2 a more premium model with great value for money in the B-car segment, since it comes with a high level of sporty and safety features all-round. This is a great leap for Mazda that we try to offer to our customers, as well as setting the benchmark for a passenger car that costs just over Bt500,000 but comes with equipment for luxury sports cars.”
Meanwhile, Mazda has prepared an aggressive marketing plan for the New Mazda2 SPORTS and New Mazda2 ELEGANCE in order to create brand awareness and the freshening up of each mode through integrated marketing communications. This also includes creating new trends and adding excitement to the auto market with a new set of commercials that break away from the usual automobile advertisements. We strive to communicate the lifestyles of target customers, and the main message is ‘Another Level of Self Challenge…Mazda2 SPORTS and Mazda2 ELEGANCE — A New Degree of Excitement’. The highlight will be in the television commercial that brings the two hottest superstars — namely Arak Amornsupasiri and Nadech Kugimiya — into the same commercial for the first time in the Thai advertising history. The series is called ‘I’m watching you’ and the 30-second commercial concentrates on portraying the outstanding character and lifestyles of both presenters clearly, and at the same time introducing the sporty and luxurious improvements given to the cars. Both presenters will also be participating in Mazda’s marketing activities throughout the year,” Sureetip said.
She added that Mazda has a clear communications channel to reach target groups, allowing customers to have brand awareness and understand the image of both 2011 Mazda2 models. Advertising is carried out both online and offline, including television, radio, newspaper, magazine, cable television, internet, Facebook, marketing activities as well as sales promotions at showrooms and especially on-the-spot marketing all over the country.
Prices for the 2011 Mazda2 manual transmission SPORTS and ELEGANCE start at only Bt545,000 while the top versions with DVD option cost Bt695,000 for both models. “This is excellent value when considering the quality of the vehicles, standard equipment, full safety features and additional features added,” she added.
Prices for the 2011 Mazda2 are as follows.
Prices for the 2011 Mazda2 are as follows.
Elegance Sedan Engine Price
Mazda2Elegance Groove MT MZR 1,500cc. 545,000
Mazda2 Elegance Groove AT MZR 1,500cc 574,000
Mazda2 Elegance Spirit MZR 1,500cc. 640,000
Mazda2 Elegance Maxx MZR 1,500cc. 695,000
Sports Hatchback Engine Price
New Mazda2 Groove Sports MT MZR 1,500cc 545,000
New Mazda2 Groove Sports AT MZR 1500cc 580,000
New Mazda2 Sports Spirit MZR 1,500cc. 645,000
New Mazda2 Sports Maxx MZR 1,500cc. 695,000
Customers should not miss the opportunity to own the 2011MY Mazda2 sporty and elegant city car that offers driving enjoyment and excellent performance, high safety levels as well as special offers from Mazda including a 3-year/100,000km warranty for every model. Visit any of the 122 Mazda showrooms nationwide and book a test drive today before deciding to become an owner and receive all the privileges.