Bangkok--24 Aug--Verve
Samsung launches “Samsung 11 Days Special” promotional campaignaiming to boost end-of-year sales of more than 30%while strengthening it's Total Digital Solution status
Bringing together more than 120 innovated products combined with special promotion of up to 30% discount. Targeted Sales growth from the campaign of over 30%.Special A chance to win Samsung SMART TV every day, total prizes valued at over Bt 1,700,000.
Samsung launches the long awaited special promotional campaign "Samsung 11 Days Special" to boost end-of-year sales with the aim of inducing the purchasing trend of electronics and IT products, by offering appealing value for money packages "Mix & Match", "Premium Packages" and "Thank You Offer"; bringing together more than 120 innovated products available for customers to choose from plus special cash back and more than 30% discount privileges. The campaign runs from 25th August to 4th September, 2011.
Ms. Sasithorn Khoopatanakul, Senior Manager — Marketing Communications, Thai Samsung Electronics Co., Ltd., said "Since the beginning of the year, Samsung’s overall business outlook has been successful, mainly due to our strength as a Total Digital Solution provider. Samsung continues to pioneer technological innovations to provide the best technology that meets with customer's every life style. This year is with the launch of Samsung SMART TV, the next generation of television that does not limit your viewing pleasure with just visual and sounds but it's an internet-enabled TV that takes connectivity to a whole new level. Furthermore, Samsung has developed the new Samsung Galaxy Tab 10.1, a powerful Dual-Core Android 3.1 (Honeycomb) Smart Tablet, designed to deliver the ultimate entertainment experience, under the 'Easy Sharing Entertainment Tablet' concept. Samsung also introduces promotional activities throughout various channels to gain access to every group of customers.
Samsung had recently launched the year's grandest campaign “Samsung 11 Days Special” for six consecutive years with the intention of providing special privileges to customers who wish to purchase electronics and IT products, amongst many of Samsung’s product range, and as a way of saying Thank you for their patronage, which include cash back and up to 30% discount privileges. This year Samsung combines 3 of the following special packages for their customers, as follows:-
Mix & Match - Choose amongst 4 different Samsung's product groups, with special cash back privilege of up to 30%.
Premium Package- Choose from amongst different variety of duo product packages such as; Smart 3D Entertainment package which includes Samsung UA4607000 46-inch LED TV and Samsung Galaxy Player for a special price of Baht 79,990: Normal price Baht 97,890; Happy Living Package includes Samsung RS21HNLMR1 Side by Side refrigerator and Samsung ME81Y Microwave Oven for a special price of Baht 44,990: Normal price Baht 52,900; and the Smart Life Package which include the ultimate Samsung ST700 2View digital camera and Samsung ES30 digital camera for a special price of Baht 10,990: Normal price Baht 13,480; as well as many more packages available to meet with every life style.
Thank You Offer - Choose amongst Samsung's most popular products at attractive promotional prices, whether it be Samsung Blu-Ray Player on sales for Baht 5,490: Normal price Baht 7,490; Samsung PL120 2View digital camera for Baht 4,990: Normal price 5,990; and Samsung ME 712N Microwave oven for Baht 1,990: Normal Price Baht 2,490; and many more.
Ms. Sasithorn added "Samsung 11 Days Special campaign will be advertised on television commercial, print media, out of home media, at sales and promotional activities, as well as, through social network, online media, websites, and radio channels in both Bangkok and 11 other major cities throughout Thailand. Furthermore, to ensure mass coverage of all target groups, Samsung invited three style young celebrities: Jenny-Tienposuwan; Woonsen-Wiritipa Pakdeeprasong and May-Pitchanart Sakakorn to share their shopping styles and experiences.
In addition, Samsung has joined forces with major credit card agencies for the convenience of customers in purchasing the products, as well as, providing customer with the most special privilege of the year, which offers customer a chance to win Samsung D8000 SMART 60-inch TV, valued Bt159,990, given away every day, with every purchase of Samsung product. Prizes valued at Bt1,700,000. It's our way of saying 'Thank You' for your patronage.
"The Samsung 11 Days Special campaign which has been organized every year continues to receive an overwhelming response and success in boosting end of year sales. This year Samsung targeted 30% sales growth from the launch of the campaign" Ms. Sasithorn concluded.
"Samsung 11 Days Special campaign starts from August 25 to September 4, 2011 only through Samsung dealers of over 1,350 nationwide. For more information, please contact customer service Tel: 0-2689-3232 or Toll Free number 1800-29-3232 (from a regular telephone).
Press Contact
Prinda Nilthachan
Thai Samsung Electronics Co., Ltd.
Tel:0-2695-9169
Email:
[email protected]
Verve
Pilaiporn Ruangnok / Pornchanan Mongkolkul
Tel: 0-2204-8232 / 0-2204-8223
Fax: 0-2259-9246
Email:
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