Bangkok--26 Aug--Maxima Consultants
MIDO, the Swiss Luxury watch introduces ‘Mido Multifort Chrono Lady’, the riveted steel and aerodynamic forms of 1930s industrial streamline design: Inspiration of the Multifort. The retail price is fixed at 27,500 Baht and available now at leading department stores and authorized retails nationwide. For more details, please call at Tel 02-610-0200.
Mido Multifort Chronograph Lady watch allies a sporty allure with great elegance. Its mother of pearl coloured dial set with 12 diamonds creates an eminently feminine note. The case and pushpieces coated with rose PVD treatment add a touch of sophistication. Highly accurate thanks to its quartz movement, robust and distinctly understated: a perfect union of technology and fine aesthetics — two typical features of the Multifort collection.
This new quartz model is an extension of the Multifort range which takes its inspiration from streamlining. That American design movement born in the early 30s marked a major turning point in product creation. In 1934, led by Georges Schaeren, the engineers and technicians at Mido developed the Multifort. Reliable, robust and resistant combined with great allure, it became the reference for a reliable and rigorous approach when it was first launched on the market.
The Multifort Chrono Lady has many details and subtle features which clearly reflect the watchmaker Mido’s liking for that epoch. With a diameter of 35 mm, water-resistant up to 10 bar (100m), it is typified by its pure lines and the extreme dependability of its quartz movement.
A scratch-resistant sapphire crystal reveals the mother of pearl coloured dial. Set with 12 diamonds, one for each hour, it imparts a great deal of elegance and sophistication. The rose PVD case and pushpieces are extremely elegant. The black leather strap endows this timepiece with a subtle sporty style. The hands have been treated with Super Luminova? to make reading the time easy, even at night. Screw down case back and crown.
TECHNICAL INFORMATION
Movement Chronograph Quartz ETA G15.211, 10?’’’, ?23.30 mm, height: 5.25 mm, 6 jewels. Chronograph fonctions ADD, SPLIT.
Case Stainless steel 316L (DIN X2CrNiMo 17 12 2) with rose PVD treatment, 3 parts, scratch-resistant sapphire crystal, screwed down crown and case back, water-resistant up to 10 bar (100 m).
Strap Genuine calf leather strap with crocodile look and stainless steel folding clasp with rose PVD treatment.
Dial Mother of pearl with 12 diamonds Top Wesselton, VS-SI, Cut 8/8, 0.0552 ct.
Hands Diamond polished with white luminescent material (Super-LumiNova?).
For more information, please contact
Maxima Consultants Company Limited Tel 02-434-8300, 02-434-8547
Suchinda, Saengnapa, Panadda