Bangkok--30 Aug--Aziam Burson-Marsteller
Krungsri Auto grows strongly in all market segments, hitting the hearts of Thai consumers with quality financial products and services
Anticipating over 100bn bht in new loans this year
Krungsri Auto, announced 58% new loan growth in H12011, which was mainly attributable to significant growth across all market segments. To reinforce its leadership in comprehensive auto financial solutions, the company is committed to upgrading its services and developing its channels to reach more customers while it anticipates new loans of over 100 billion baht and NEAs of more than 150 billion baht by the end of the year.
Pairote Cheunkrut, Managing Director, Ayudhya Capital Auto Lease plc., or Krungsri Auto, announced Krungsri Auto’s H12011 performance results, stating that the positive operating results were mainly attributable to the firm’s strategy that has been implemented to promote growth across all market segments. We have reinforced our leading brand by making a difference in marketing and service areas via unique marketing communication activations that have reached all target groups, launching several campaigns that meet customer demands and regularly joining in national auto fairs as an official partner that provides auto financial solutions, namely the Bangkok Motorbike Festival 2011 motorcycle show — the largest show of its type in Southeast Asia, the 32nd Bangkok International Motor Show — the national showcase of automobiles and related innovations, the premium Super Car & Import Car Show 2011, the 3rd Bangkok Used Car and Imported Car Show — an exhibition of quality used cars and Money Expo, both in Bangkok and upcountry. These initiatives helped to enhance consumer awareness of the Krungsri Auto brand and product names, while meeting customer needs and lifestyles. Customers have been more confident and satisfied with our fast services and excellent auto and financial and consultation solutions. By implementing this strategy, we have expanded our customer base and grown in all market segments. Our new car loans continued to increase strongly. Krungsri Auto is the No 1 player in the used auto loan sector with the highest market share for Krungsri Car for Cash and Krungsri Used Car.
In H12011, Krungsri Auto had total NEAs of 137 billion baht, 30% up from the same period last year and new loans of 51 billion baht in new loans, up 58% from the same period last year.
“In H22011, we will expand our sales channels to reach more consumers nationwide and deliver new services to meet the whole range of customer needs. We are also committed to undertaking a customer satisfaction enhancement program via regular service upgrades. Our operations have been strengthened by solutions based on the innovative use of IT and digital communications devices, such as tablets, to provide faster and more efficient performance. With the online submission of information, documentation and loan requests, customers can enjoy an easy and convenient loan appraisal and fast 15 minute approval, marking for faster and more convenient customer service,” added Pairote.
“As the comprehensive auto loan leader and market shaper that provides a whole range of loan products for new and used automobiles and motorcycles, Krungsri Auto is focused on delivering unrivaled customer satisfaction and an experience that meets all consumer lifestyles. Our full year 2011 performance is anticipated to be in line with our plan and hit our targets. NEAs are projected to increase 30% and new loans are expected to grow 50% to more than 100 billion baht by the end of 2011,” concluded Pairote.
About Krungsri Auto or Ayudhya Capital Auto Lease PLC
Krungsri Auto, a sole subsidiary of Krungsri Group, provides hire purchase financing for new cars, used cars, motorcycles and also renders secured personal loan services through auto sales and lease back. With proficient management team, Krungsri Auto has responded to customer’s needs including individual consumer auto and motorcycle manufacturers, dealers and corporates. During 2009-2011, the company has been assigned “A+ credit” from TRIS Rating. To sustain a leading position in the business, Krungsri Auto provides a wide range of hire purchase financing products include “Krungsri Car for Cash”, financing for auto owners who want cash with their auto as the collateral; “Krungsri Cash to Car”, a financial product for used cars belonging to personal owners; “Krungsri Motorcycle”, “Krungsri New Car”; “Krungsri Used Car”; “Krungsri Fleet & Leasing” and “Krungsri Inventory Finance”. With almost 20 years of experience, Krungsri Auto provides a caring and professional consultation and services through its 34 branches everyday including weekends in addition to the branches of Bank of Ayudhya nationwide. Interested customers are welcome to contact Krungsri Auto Call Center Tel. 0-2740-7400 to get an auto price-appraisal service delivery or visit us at www.krungsriauto.com.
For further information, please contact:
Ayudhya Capital Auto Lease plc
Thitipa Laxanaphisuth, Tel. 0-2708-8130 Email:
[email protected]
Aziam Burson-Marsteller
Hongsinunt / Piyanuch / Satida Tel. 0-2252-9871
Email:
[email protected]