Bangkok--31 Aug--Hill & Knowlton Thailand
? New International Specialist Campaign (ISC) reinforces DHL Express’ promise to be the Provider of Choice
? The Certified International Specialist (CIS) program underscores the commitment towards service excellence
DHL Express, the world’s leading cross-border express services provider, expands its global capabilities and improves customer service through a significant investment program into infrastructure, its employees and its brand. In the first half of 2011, DHL Express Thailand launched numerous initiatives to boost its business and to further up its service level to its customers.
Chananyarak Phetcharat, Managing Director, DHL Express Thailand and Indochina said, “Despite the global economic turmoil in Europe and the US, coupled with the adverse impact of the earthquake in Japan, DHL Thailand continued to see healthy growth in the first half of this year. In line with the 2011 targets, we have invested in and initiated several enhancements to meet our customers’ needs in Thailand. One of the key initiatives rolled out locally is the renovation and expansion of our SERVICEPOINTs as we see huge opportunity in these areas and we hope to be able to bring greater convenience to our clientele. At DHL, we are constantly looking for ways to enhance our service offerings and service quality so as to remain as the provider of choice. ”
In the earlier part of 2011, DHL Express Thailand introduced the DHL China Helpdesk, providing daily assistance for corporate customers who would like to enter the Chinese market. China is the major global economic driver and this strategic move will help open doors for DHL’s customers to the mega power house. With a good understanding of what is needed to help the small and medium enterprises (SMEs) maintain its competitive edge in this globalized world, DHL is always innovating to provide customers with a suite of products that caters to their needs. SMEs currently accounts for 80% of the total clientele base in DHL Thailand.
Employees is the biggest asset to any company and at DHL, it continually invest in its staff by improving their skill sets and service levels. Designed by DHL, the company rolled out a global accreditation program — Certified International Specialist (CIS), where all employees will be trained to maintain a high level of excellent service needed to meet the changing international business environment. The program also emphasized on the importance of enhancing and ensuring customer satisfaction. Globally, all 100,000[1] DHL Express employees, including 800 employees from Thailand have completed the foundation CIS course by October 2011.
Earlier in June, DHL Express first launched its new global International Specialist advertising campaign (ISC) in Hong Kong. Reinforcing DHL’s service commitment, the ISC campaign depicts the company’s service promise to its customer, delivering the shipments on-time, every time, to meet the shipping needs of all industries. DHL Express Thailand will be launching on a 360-degree campaign in September which includes commercial advertisement in business prints, television, digital media, and out-of-home media space.
"In our industry, providing excellent service is what will differentiate us from the rest in the industry. Our business and service strategies will further help to increase grow our business and we look forward to working closely with our customers to help them grow with DHL too," added Channanyarak.
Media Contact:
DHL Express Thailand
Parichart Pramukkul
Marketing Manager
Tel: 0-2345-5622
Fax: 0-285-5524
Email:
[email protected]
Hill & Knowlton Thailand
Orawan Chuenwiratsakul
Tel: 0-2627-3501
Fax: 0-2627-3510
Email:
[email protected]