Bangkok--31 Aug--LG-One
Award reaffirms LG’s confidence about becoming Thailand’s No.1consumer electronics brand by 2012
LG Electronics (Thailand) Co., Ltd. has once again been named a ‘Superbrand’ by Superbrands Thailand, the independent authority and arbiter on branding. Receiving the award for the second consecutive year, LG’s Superbrands accolade adds to recent national and international recognition for its innovation, smart technology, stylish design and reliability - which are also widely recognised by Thai consumers - and reaffirms the company’s confidence about becoming Thailand’s number one consumer electronics brand by 2012.
Founded in 1994, Superbrands recognizes an elite group of organisations in 86 countries worldwide, which are seen to exemplify best practise in brand management. The Superbrands credential is an acknowledgement from the branding community, represented by the ‘Brand Council’, an independent council of relevant experts who each have a significant standing in the industry. In Thailand, the Brand Council scored a shortlist of 492 brands on criteria including brand quality, brand affinity and brand personality. Key to being named a Superbrand was whether the brand offered consumers significant emotional and/or physical advantages over competitors. The selection process also included an extensive survey of 4,897 Thai consumers to ensure the results represented the views of both experts and consumers.
LG’s leadership in the consumer electronics market has also been widely recognized by other prestigious bodies, with recent high-profile awards including a CES Best of Innovations 2011, and a CNET Asia Readers' Choice Gold Award for 3D TV. In addition, LG was recently certified as Asia’s Number 1 in air-conditioners, microwaves, washing machines, and refrigerators by GFK, who also recognized the company as Thailand’s number 1 washing machine manufacturer for 10 consecutive years. Most recently, the company was awarded the coveted Reader’s Digest Trusted Brand Gold Award for the fourth consecutive year, for its leading washing machine and TV range.
To find out more about LG’s innovative product range and marketing activities, please visit www.lg.com/th
Mr. Thunyachate Ekvetchavit, Marketing Director, LG Electronics (Thailand) Co., Ltd. (right) receives the Superbrands Thailand award from Preecha Kaenprom, Brand Liaison Director, Superbrands Thailand (left)
About LG Electronics Thailand
LG Electronics (Thailand) Co., Ltd. is a leader and technology innovator in consumer electronics and mobile communications. LG’s vision is to become the leading electronics and mobile phone brand — the world’s best at enriching lives through innovation. LG Thailand comprises four business units — Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG aims at delivering products that come with stylish design and smart technology, with marketing programs under the concept “Life’s Good”
For the latest information about LG news and activities, please visit www.lg.com/th.
For further information, please contact:
Suphada Chaiwong / Matt Moran
LG-One Thailand
Phone: 0-2252-4166 (Ext. 209 / 224)
Email:
[email protected]