Bangkok--5 Sep--Huper Optik
- The campaign has cut price by 60% starting at 12,500 baht
- Plans to double its nationwide dealer network
Huper Optik Corporation Company Limited, the sole distributor of German-made nano ceramic vehicle window tinted film in Thailand, has announced its promotion campaign, Smarter Choice @ 12500, to the market easing the budget concerned customers to purchase the German-made film.
According to Mr. Konton Jathurapattarapanit, Chief Executive Officer of the company, under the campaign, Huper offered 3 packages, including small car at 12,500 baht from the original price of 19,500 baht, medium car at 13,500 baht from 20,500 baht and large car at 14,500 baht from 21,500 baht.
Moreover, the company also offers lower price for MPV and pickup with an objective of convincing the vehicle owners to purchase its nano ceramic film. “Since we introduced the German nano ceramic film in May, we have got good market response. However, the competition is very serious at the moment, especially in pricing strategy, causing we have to coordinate the manufacturer to jointly launch this packages,” said Mr. Konton.
Miss Rata Techaboonpaisan, Business Development Manager of the company, added that the promotion campaign would start from the beginning of September to the end of this year with a sales target of 220 million baht, 20% up from the original target.
“This activity is expected to push sales for Huper Optik as the quality is considered second to none and the price cutting strategy will encourage our customers to make decision to purchase easily and will lay the strong foundation for Huper Optik to grow in the long term,” she said.
Mr. Konton added that the firm was confident that the promotion campaign would be well accepted by the market because this campaign would comply with the Government’s policy to reduce the cost of living.
“The policies to waive the 100,000-baht excise tax for the first car and the lower petrol cost for the motorists will enhance the customers’ purchasing power which will promote our film directly and indirectly,” he said.
Huper Optik is Masstige (Mass + Prestige) film to serve the motorists who concern the quality. Huper Optik is the only German-made film in the world offering variety of colour and protecting 96% infrared as well as 99% ultraviolet.
Miss Rata added that now Huper Optik had 20 nationwide dealers and the firm was now expanding its network which would be doubled to 40 dealers by the end of this year.
For more information, please contact Mr. Virat Threeranurat, PR advisor
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