Bangkok--8 Sep--Newsperfect
“P.P.F. Poultry Equipment”, an integrated manufacturer and distributor of livestock products, prompted by the consistent growth of the Vietnamese livestock market, announces it will be the first to introduce Thai products to the Vietnamese market at ILDEX Vietnam 2012. The company profoundly believes that the Vietnamese market will be as robust as the corresponding Thai market within 5 years and would like to takes this opportunity to build its brand and boost sales under the Asean Free Trade Agreement.
Mr. Chaiyad Phunphongphiphat, Managing Director of P.P.F. Poultry Equipment Co. Ltd., notes that P.P.F. is an integrated manufacturer and distributor of livestock products with products ranging from ventilation systems (EVAPs), automatic drinkers, automatic feeders, battery cages for layer hens, etc. The company is able to design and manufacture products to meet customers’ needs with help from modern technology and computerized systems completed with a team of engineers at hand to provide before and after sales consultation. The products are manufactured by state of the art imported machinery to facilitate consistent growth. The company has begun exporting products to foreign markets and plans to participate in livestock fairs overseas to showcase its products.
“A major event that has drawn our interest and in which we plan to introduce our products to new markets is the 4th International Livestock, Dairy, Meat processing and Aquaculture Exhibition or ILDEX Vietnam 2012 which will be held March 22-24, 2012, at the Saigon Exhibition and Convention Center, Ho Chi Minh City, Vietnam. We will market our products under the brand GEO, offering ventilation systems, automatic feeders for meat chickens, nipple drinkers, battery cages for layer hens as well as other equipment in systems related to the farming of meat chickens, layer hens, ducks and pigs”, stated the managing director.
The Vietnamese livestock market is blooming, especially the meat chicken and the layer hen segments. The company believes that within 5 years, the Vietnamese livestock industry will be as robust as the corresponding industry in Thailand. This means the volume of the livestock raising equipment market will also climb. In addition, the tariff barriers for Thai and Vietnamese goods will be gone within the next few years under the Asean Free Trade Agreement.
“This overseas penetration into the Vietnamese market is an opportunity for the company to expand into a new market before other players. As Vietnamese farmers do not need highly sophisticated livestock raising technology, we have an advantage over competitors from Europe which focus on the latest technology which is still expensive. The products from China, while cheap, are not of good quality. Thus, the Vietnamese market is a niche for our company which offers products with less sophisticated technology but with prices and quality that are acceptable to customers. This will also be a chance for us to meet with Vietnamese distributors who will be the distributors of our products and an opportunity for us to introduce our brand to Vietnamese customers so that the brand will be well accepted in the near future. We will also have a chance to meet with customers from our neighboring countries and promote our brand as well as exchanging knowledge about livestock technology with o ur vendors”, stated the managing director.
NOTES FOR EDITOR
About ILDEX VIETNAM:
ILDEX, the international trade show series of N.C.C. Exhibition Organizer Co., Ltd., (NEO), is widely known as the International Livestock, Dairy, Meat processing, and Aquaculture Exhibition. The series was first launched in 2006 in 3 emerging agricultural countries in Asia, namely Vietnam (ILDEX Vietnam), India (ILDEX India), and China (ILDEX China). Today, ILDEX has expanded its coverage to offer effective business platforms in the region, and will be present in the Thai market in 2012 (ILDEX Bangkok).
ILDEX Vietnam 2012 is the 4th edition of ILDEX Vietnam series that NEO organizes in cooperation with VNU Exhibitions Europe out of Holland and Minh Vi Exhibition and Advertising Services (VEAS), its local partner. The show is supported by the Department of Livestock Production and Ministry of Agriculture & Rural Development, Vietnam (MARD). The trade show all will take place on 22-24 March 2012 at The New Saigon Exhibition and Convention Center (SECC), Phu My Hung, HCMC, Vietnam.