Bangkok--15 Sep--PolyPlus PR
INT Intersection Co., Ltd., owned by an heir of the Inthraphuvasak family who imports luxury vehicles Porsche, Bentley, and Jaguar, has earmarked 250 million baht to develop a new premium community mall, “INT-Intersect,” in the heart of Rama 3 Road, scheduled to open in the first quarter of 2012.
The new retail complex will employ the power of mass media and social media to introduce its brand with projected revenue of 60 million baht from rental space in its first year.
Mr. Vutthisak Inthraphuvasak, Managing Director of INT-Intersect Co., Ltd., said the company has invested more than 250 million baht to develop “INT-Intersect,” a new lifestyle mall on four rai of land in the heart of the Rama 3 business district between Soi 38 and Soi 40.
The location has high growth potential, thanks to the expansion of urban housing and condominium development projects. INT-Intersect is expected to have all amenities for communities in the Rama 3 district under the concept, “The first urban lifestyle mall on Rama3” offering shopping, hip meeting destinations, outstanding conceptual design, and modern architectural landscape that appeals to the new generation and reflects the modernity, uniqueness, distinctiveness, and creativity that matters to our new and modern society.
INT-Intersect Co., Ltd., adheres to the philosophy of “Give More Than Take.”
“We strive to make contributions to society rather than focus only on benefiting from it, ” Mr. Vutthisak said. “INT-Intersect will pay attention to Corporate Social Responsibility (CSR) by supporting creative works and art works from various fields, for example, educational projects for students who wish to express their artistic views. We will support them free of charge.”
INT-Intersect’s key highlights are its prime location linking the commuting routes that serve target groups including working-class and new-generation families who reside around the Naradhiwas, Sathorn, Silom, and Charoengkrung neighborhoods. They can commute to the project in 10-15 minutes by Bangkok Bus Rapid Transit (BRT) from Chong Nonsi Station.
INT-Intersect is also near the Rama 3 Expressway and only 2.9 kilometers from the First-Stage Expressway, as well as linking routes from Sukhumvit-Rama 4 to Thonburi and the Industrial Ring Road.
The new retail space is an open mall with a two-floor building covering 10,000 square meters. Its landscape and architecture are designed by the concept of “Street Art.” Its common space is designed to ventilate heat and embrace greenery all around the project, accommodating more than 200 cars under the building and more than 6,000 square meters of rental space.
INT-Intersect is divided into four zones and addresses the lifestyles of all customers with a Food and Restaurants Zone, Beauty & Relaxation Zone, Retail & Services Zone, and an Education Zone with more than 37 stores to serve.
Tenants that have signed up for space include the 24-hour MaxValue supermarket; beauty shops Forever Young and Pruksa Cosmetic; dental service Dental Bliss; anchor restaurants Yuu Jung (BBQ and Shabu), HOBS (House of Beers), San Sab, and Kasa Japanese Restaurant, Momotaro; premium wine shop Wine Connection; magnet bakery and gourmet shops After You and Pancake Caf? and Singha Life and retail and service shops such as Boots, Bangkok Bank PLC, and Insthink Learning, among others.
The new mall has already achieved 70 percent of space reservations and is expected to reach 100 percent by the end of October. It will be fully opened in the first quarter of 2012 and focus on attracting families, young workers, and residents in Rama 3 and adjacent zones, such as the business districts of Sathorn, Silom, and Rama 4, who want to enjoy convenience and avoid traffic woes.
In its marketing strategy, the company plans to build INT-Intersect as a community mall distinct distinct from its counterparts by employing marketing communication and activities via mass media such as the press, magazines, television, and social network media including Facebook and Twitter.
Some 10,000 visitors are expected daily. The rental space is expected to generate 60 million baht in revenue during its first year of operations. The company is confident that “INT-Intersect” will become a new spectacular meeting place and dining destination that adds excitement to the lives of people residing and working in Rama 3 and nearby neighborhoods.