Bangkok--23 Sep--WeeM Communication
Kazokutei, Japan’s leader in Japanese restaurant business and Show Kitchen is fostering its brand in the international market and has chosen Bangkok as the location for its first international SHUN-NO-MAI branch. Kazokutei’s expansion in Thailand is managed by Somboon Food and Beverage , and the first branch will open doors to the public in September.
Mitsuhiro Inui, President and CEO of Kazokutei enthuses that, it has been a vital step for the company to expand the business overseas. The first international branch, Show Kitchen “SHUN-NO-MAI”, will add new dimension to Japanese cuisines with the “show kitchen” concept and extensive menus of authentic dishes — making it a pleasurable experience with contemporary Japanese flair.
Foodies in Thailand are the first people in the world that get to feast on up to 120 dishes on the SHUN-NO-MAI menu, each created specifically to different seasonal lifestyles in Japan — the culinary traits SHUN-NO-MAI is known and respected for.
“Show Kitchen” SHUN-NO-MAI caters Japan’s most famous and signature dishes to the Thai customers. Staying true to the authentic tastes for 64 years in the business, Kazokutei is confident that SHUN-NO-MAI is be a successful chain in Thailand.
Kazokutei has been operating in Japan for 64 years, starting with its first udon establishment in Osaka in 1947 to 230 branches all over Japan and overseas nowadays. Kazokutei is a registered company in Japan that operates many different style of restaurants including sushi (fresh fish), nabe (hot pot) and izakaya style (snacks and tapas-style dishes with beverages).
The history of SHUN-NO-MAI
Imperial court had long been placed in the Kansai area (eastern part of main island in Japan) centered on Osaka, Kyoto and Nara from the year 500 to the late 1800 and the Emperor, the imperial family and noble families resided there. Therefore, Kansai area was not only the center of politics but also theorigin and center of various cultures. Especially Osaka was for The Kitchen of the Nation (Tenka-no-Daidokoro) since all kinds of foods were gathered from all over Japan and very unique food culture was flourished in Osaka under the nickname of “Osaka Kuidaore”. This means that people in Osaka ruin themselves financially by overindulging in food and drink.
Even nowadays this expression is used in the sense of that people from Osaka like to boast of their food or there are many good foods more than one can eat in Osaka.
What is “Show Kitchen”?
A feeling of happiness is enhanced synergistically when positive stimulus from several senses is combined. We offer our guests not only premium quality Japanese cuisine that the guests can satisfy their senses of taste, but also offers entertainment by showing the professional chef’s elegant cooking performance, selected fresh ingredients , special foods in a red flame, torrent of oil and fragrant flavor from roasted beef. At “SHUN-NO-MAI”, guests will enjoy all these cooking process with their eyes, nose and ears. How exciting it would be to wait for your dish served while watching the process your order is prepared and arranged on dish.
“Show Kitchen” is the origin of Japanese cuisine.
Mainstream of Japanese cuisine has been always open kitchen as you can see in Sushi, Teppan-yaki (meat, vegetable, seafood roasted on a hot plate) and Tempura. Thanks to such open kitchen, customers can make sure of the freshness of the ingredients, feel relieved watching the clean cooking process and feast their eyes on the beautiful color of seasonal dishes. This is a unique point of Japanese cuisine and it makes a difference from other cuisines. Using the open kitchen style, SHUN-NO-MAI achieved “show kitchen” concept that recounts the Japanese culinary journey from the kitchen to the diners in the hall by selection prime ingredients from each renowned regions in Japan and prepare them “live” for all to see, “Japanese food themed park” style.