Bangkok--26 Oct--IDC
IDC finds printer consumable market in the Asia/Pacific excluding Japan (APEJ) region grew 0.29% sequentially and 8.65% year-on-year to reach US$1,593.01 million in Q2 2011. Slow purchase by government in high growth economies like India, Indonesia and the PRC during the quarter has affected the growth of the overall printer consumable market in the region.
Out of the total consumable market, compatible brands contribute nearly US$300 million, which is approximately 20% of the total value. In emerging economies like India and the PRC, compatible or after-market brands contribute approximately 30% of the total consumable market in terms of value. However, in unit terms, share of compatible players is much higher and contribute approximately 40% of the total unit shipped on an overall basis. In emerging economies like India, Indonesia and Thailand, compatible players have more than 50% share of total consumable market in unit terms.
“OEMs are now challenging after-market players on printing cost per page (CPP) to improve their connect ratio on machines in field. OEMs have launched printers with ink tank systems as well as economic consumables, which has reduced the CPP and initiated a war over market share particularly in inkjet business," says Pankaj Chawla, Senior Market Analyst for Peripherals Research at IDC Asia/Pacific.
After-market printing industry is going to be more volatile in the coming quarters as the market big players are acquiring other players to garner larger pie of the market. Clover has acquired TRS Group, a European manufacturer, which has given Clover access to manufacturing facilities of Sakaar Printing Design and Engineering located in India. Zemasch Corporation, Thailand has also acquired local operating unit of Taiwan-based Full Colour International to increase its market share in printer ink business.
The PRC is leading the way for other emerging economies as most of the countries in the region are importing remanufactured cartridges, parts and toner powder from the PRC. The PRC is also leading in technology innovations. For example, Seine Technology Company has launched their own laser printers based on indigenous technology and propriety intellectual properties. Seine is now partnering with after-market players in other countries in the region to market its laser printers in these countries.
For more information about the research or to purchase this data, please contact Sheryl Fuertez at +65-6829-7758 or sfuertez @idc.com.