Bangkok--1 Dec--Suzuki Motor
Suzuki’s growth was the one of the highest for the 2 consecutive years, offering automobiles of choice covering virtually all segments, being confident of immediate car delivery and excellent after-sales service, and focusing on Eco Cars for 2012.
Mr. Takayuki Sugiyama, President of Suzuki Motor (Thailand) Co., Ltd. firstly expresses his heartfelt sympathy to those affected by the recent flooding in Thailand. He proudly reveals its impressive 160% business growth in 2011, a success in maintaining the momentum of the remarkable 223% growth achieved in 2010, making it one of the fastest-growing Japanese car brands in Thailand. This notable success reflects the enthusiastic feedback from Thai customers to Suzuki’s commitment to quality and excellent after-sales service. In addition, the ‘Way of Life!’ marketing campaign has successfully differentiated Suzuki from its competitors through various unique strong points including attentive after-sales service and spare parts availability. Now, Suzuki aims for the 2011 Motor Expo to be a platform to further strengthen its Thailand success, by offering a comprehensive range of Suzuki car models covering all segments; Suzuki Swift “The Best Compact Car for Your Way of Life”, Suzuki SX4 “A Crossover Car for Every Possible Life”, Suzuki Grand Vitara “A SUV Car for Your Perfect Destination”, Suzuki APV “A Multi-Purpose Car for Your Beloved Family”, and Suzuki Carry “A Valuable Truck as Your True Business Partner”. Customers will be also delighted in its guaranteed immediate delivery right after purchase, plus an array of great offers. The company expects to generate as many as 600 reservation orders throughout the event. Moreover, the company’s first factory is now completed and is scheduled to start its production of Eco car in March 2012.
Mr. Takayuki added that the new Suzuki Plant worth over 20 Billion Yen (1 THB = 2.6 JPY), or 7.7 Billion Baht, located at Hemaraj Eastern Seaboard Industrial Estate in Rayong province, is now 100% completed and is expected to start the production of Eco car in March 2012. The new plant will enable Suzuki to meet the surge in demand for quality eco-cars due to the Thai government’sfirst-car subsidy policy and the brand’s increasing popularity both in Thailand and in the related countries.
In other developments, Suzuki would like to take this opportunity to state that it is sharing the hardships faced by millions of Thais due to this year’s massive inundation and Suzuki Motor Corporation, Thai Suzuki Motor Co., Ltd and Suzuki Motor (Thailand) Co., Ltd. have donated a equivalent of 20 Million Japanese Yen (1 THB = 2.6 JPY), or 7.7 million Baht, to help flood victims throughout Thailand. The partial donation of two units of APV and three units of Carry from us was made through the Thai TV — channel 3. Suzuki will always do its best in helping Thai society and will walk hand in hand with Thai people through this time of crisis.
Suzuki truly understands the customers’ needs, especially for the customers who have to deal with the aftermath of this devastating deluge and their cars have been submerged for a long time, by offering free check up at the service centers near flooding areas, and also offers special 30% discount on spare parts replacement and 20% discount on the service fee for the customers whose cars were damaged due to flood. In addition, the free checks up campaigns with the skilled Japanese technicians have been held at the authorized dealers in flood effected area for users’ quick recovery from any damage and inconvenience.
Mr. Wallop Treererkngam, Assistant General Manager, said that, Suzuki is always ready to offer fast and good quality after-sales service centers nationwide, please contact Suzuki 24 hours call center. And, Suzuki will progressively expand the showrooms and service centers to reach the target of 60 in 2012 and the target of 100 nationwide in 2015.
Suzuki prepares for the marketing strategy and marketing plan in 2012, allocating a budget of 500 million Baht for the communication and marketing activities throughout the year. The targeted sale for the year 2012 is set at growth of 200% compared to 2011. Suzuki's middle term goal is to achieve a 5% automobiles market share by 2015, with emphasis on Compact Car and Eco Car segments. Suzuki is highly confident that our long leading expertise in automobile innovation and highly advanced technological engineer in Compact Cars will facilitate our success in these automobile segments.
“We welcome all of you to test and experience our car quality including the true uniqueness matching with all of your Way of Life!
- Suzuki Swift “The Best Compact Car for Your Way of Life”
- Suzuki SX4 “A Crossover Car for Every Possible Life”
- Suzuki Grand Vitara “A SUV Car for Your Perfect Destination”
- Suzuki APV “A Multi-Purpose Car for Your Beloved Family”
- Suzuki Carry “A Valuable Truck as Your True Business Partner”
Visit Suzuki booth at Motor Expo 2011 and more than 60 Suzuki showrooms nationwide, receiving special offer at our booth in Motor Expo, including quick delivery within December this year if you make an order at Motor Expo” Mr. Wallop repeated.
Special offer and promotion nationwide during Motor Expo 2011
- Free first-class insurance for Suzuki Swift, Suzuki SX4, Suzuki APV and Suzuki Carry
- Special 0% interest, 48 months installment, for Suzuki Swift
- 3-year emergency roadside assistance for Suzuki Swift and Suzuki SX4
(the conditions may apply to all offers)
For more details about all Suzuki cars, all showrooms and service centers, please contact our Call Center 24 hours (From land line, please call 1800-600-900. From mobile phone, please call 1401-600-900). Or, www.suzuki.co.th