Bangkok--19 Dec--Maxima Consultants
Rado True Thinline
- The world’s thinnest high-tech ceramic watch, with a height of just4.9 millimetres, propels watchmaking into a new dimension
Rado True Thinline sets new standards in lightness and comfort, securing it the prestigious rank of the world’s thinnest high-tech ceramic watch. The Swiss pioneer of bringing unexpected, high-tech materials to watchmaking has broken down more apparent barriers of technical impossibility to create a masterpiece of technology and art. Weighing just 38 grams and with a height of as little as 4.9 millimetres, these timepieces fuse robustness and wearability. The Rado True Thinline Collection comprises 20 model variations to match-make individual preferences with the common desire for a second skin that tells the time. The Rado True Thinline is now available at all department stores nationwide. For more details, please call Rado at Tel 02-610-0246.
Everything is black and white
Each of the watches presents a study in black or white, artistically punctuated by rose-gold-coloured or diamond details. The black pieces express sophistication and elegance, while their gleaming white counterparts make a statement of unmistakably modern purity. Their common denominator is distinctive appearance with an intrinsic dedication to design. There are two different sizes of case, housing movements with a height of 1 millimetre, plus a choice of a high-tech ceramic or rubber bracelet to accommodate deviating style statements and lifestyle needs.
Made for “bleisure”
The Rado True Thinline is the perfect accessory for the growing trend of “bleisure” (merging business and leisure) and the clear move away from excess and bling. From a technological perspective, it represents the fifth major Rado breakthrough in the field of industrial ceramics. In 1986 Rado introduced high-tech ceramic to the watch industry. In 1991 the Swiss brand made its first white ceramic watch, followed by the world’s first platinum-coloured ceramic watches in 1993 and in 2006 the world’s first golden high-tech ceramic watches. The new line adds further visible evidence to the claim made by the Rado founder in the 1950s, “If we can imagine it, we can make it. And if we can make it, we will.”