Bangkok--20 Dec--OASIS MEDIA
Royal House posted 800 million Baht sale in 10M11, aimed to add in 2 new branches in Nakhonpathom and Nakhonratchasima totaling 10 branches by 2011, and offered special 9%-discount-for-first-10-house promotion at Baan Lae Suan Fair during December 17-25, 2011.
Royal House posted 800 million Baht sale in 10M11 as expected, despite floods. Given its overwhelming success in the past 3 quarters, it aimed to add in 2 new branches in Nakhonpathom and Nakhonratchasima totaling 10 branches by the end of 2011 and offered special 9%-discount-for-first-10-house promotion at Baan Lae Suan Fair, Booth E6, Challenger Hall 3, Muang Thong Thani during December 17-25, 2011, where it will launch its new elevated housing model to serve its customers.
Mr. Sakda Kovisuth, Managing Director of Royal House Co., Ltd., Thailand’s leading home builder under “Smart Home Building” slogan, revealed today that the company posted 800 million Baht sale in 10M11 as expected. Though severe floods have impacted its customers and the industry as a whole in 4Q11, the success was still seen from solid results in the past 3 quarters and its participation at Home Builder 2011. With that, it maintained its 2012 sales target at 1,000 million Baht.
“As for our strategy in the last quarter of our 27th year, we aimed to add in 2 new branches in Nakhonpathom and Nakhonratchasima so that we achieve 10 branches as planned by the end of 2011. The expansion strategy was in response to the demands of our customers in the North East. Given that, we heavily invested in personnel training so that the new branches could fully serve their respective territories. In 2012, which is the 28th year of our operation, we will press on with our aggressive marketing and add in 2 more branches as in 2011”, Mr. Sakda said.
In 4Q11, Royal House will launch 4 new housing models in line with the flood crisis, i.e. the “Compact Series 2”, thoughtfully designed 126-SQM housing models on only 35.60 SQW, and “Flooding Escape”, modern Royal-House-styled housing models on 36.30 and 42.70 SQW. With 129-SQM and 133-SQM usable areas respectively, the Flooding Escape is highly unique in its 1.5-meters elevated design to fight with floods.
Besides new housing models, Royal House will also participate at Baan Lae Suan Fair 2011 to be held during December 17-25, 2011 at Booth # E6, Challenger Hall 3, Muang Thong Thani, where it will offer its special 9%-discount-for-first-10-house promotion to celebrate the launch of its 9 and 10 branch.
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