Bangkok--19 Jan--124 Communication
Pharmachem Laboratories Inc., USA, the manufacturer of white kidney bean extract Phase 2, and Chemico Inter Corporation Co., Ltd., the importer and distributor, has launched a press conference for the closing of the project ‘Phase 2 Lucky Campaign: Double Reward with Phase 2’ and for the farewell of the reality show for better figure and health ‘Phase 2 The Miracle Dream.’
Pharmachem and Chemico management have expressed their joy for the massive success of the 2 campaigns for the white kidney bean extract. One of the double successes is ‘Phase 2 The Miracle Dream,’ a reality show for better health and figure whose aim is to persuade consumers to become more healthy. The 3 final contestants have once again gained back confidence and become more attentive of their health within the period of 8 weeks. Miss Umaporn ‘Dao’ Narathornsawasdikul, winner of the project who has lost more than 20.2 kilograms says that ‘I used to weigh almost 82 kilograms, that was extremely fat! But now I have even gone beyond my expected goal and it gives me a better figure, makes me stronger and more confident. I am so happy today.’ The winner will receive a Mazda sedan, food from Surapon Foods for one free year as well as massage chair and head massager from AMAXS.
There is also a ceremony for the rewarding campaign with the collaboration of NEscaf? Protect Proslim and Nestl? Choco Shape in which customers have joined in by sending empty packages of the healthy drinks product to the company and they can be the winner of iPhone 4. The 10 phones will be handed out twice a month. There are also 40 gold necklaces worth 50-satang each that will be given out 8 pieces a month. The biggest prize is Mazda 2 sedan. The promotion will last for 5 month and worth millions.
Moreover, the executive team has joined in the talk for Phase 2: Lucky Campaign: Double Reward with Phase 2’ and the reality show ‘Phase 2 The Miracle Dream’ as well as informing the press of the product’s marketing plan and strategies in Thailand plus with tips on beauty and health.
Mr. Willy Tan, Manager of Pharmachem Laboratory USA that is the manufacturer of white kidney bean extract Phase 2 (Carb Controller), says that Phase 2 Carb Controller or white kidney bean extract has received a great welcome in both domestic market and abroad. He also sees the potential of Thai market since carbohydrate-typed food is one of the main nutrition for Thai people and can eventually lead to obesity. Phase 2 product (Carb Controller) is extracted from quality white kidney bean with 100% natural guarantee and is proven effective by 19 scientific researches. The product is also certified by GRAS (GenerallyRecognized As Safe) and USFDA (US Food and Drugs Administration) of its efficiency in weight-loss. More than 150 manufacturers and 500 brands worldwide have been in the business of white kidney bean Phase 2 extract. He also expresses his confidence in Chemico Inter Corporation’s potential to bring a great success of the Thai market as in US and Europe.
Nevertheless, Professor Dr. Sompong Sahapong, Medical Executive of Chemico Inter Corporation Co., Ltd., has given his view on health products that there could be some business barrier resulting from the higher cost of material, the marketing potential of food-for-health product for business manufacturers and the lack of research and quality-control personnel despite the possible business growth regarding the consumers’ health-consciousness.
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