Bangkok--19 Jan--Hill & Knowlton Thailand
Ford Thailand is partnering with movie studio GTH for its highly anticipated new movie, ATM ERRAK..ERROR. Opening in theaters nationwide today, a special screening for Ford customers was held last night to rave reviews.
ATM is a romantic comedy starring popular Thai actors Chantavit “Ter” Dhanasevi and Preechava “Ice” Pongthananikorn, who play young office workers that fall in love on the job. Their characters are featured driving an All-New Ford Fiesta and a Ford Focus in the movie.
As part of the sponsorship, GTH and Ford will have five photo booths outfitted to look like ATM machines at major movie theatres in Bangkok. From 10-31 January, movie goers can take pictures at the booths, which will automatically insert images of the movie’s stars and an All-New Fiesta into the frame. Consumers can pose with the lead actor Ter and other actors, then directly from the booth, email the photos or upload to Facebook to share with their friends.
Current customers of the Ford Fiesta also received a chance to win tickets to a special screening of the film. The 250 ecstatic Ford customers, along with 200 Facebook quiz winners and Ford employees, attended screenings held yesterday and left with positive reviews of the movie.
“It was extremely satisfying to see the happy faces of our customers at the screening,” said Adisai Sirisinha, Marketing Director, Ford Thailand. “The Ford Fiesta’s young, bold brand is a perfect match for ATM ERRAK..ERROR and its audience of movie goers, who see their vehicle as a reflection of their style and attitude.”
PHOTO CAPTION: Adisai Sirisinha, Marketing Director, Ford Thailand, shakes hands with Mez Tharatorn, director of ATM ERRAK..ERROR (center). They are surrounded by Chantavit “Ter” Dhanasevi (left), Preechava “Ice” Pongthananikorn (right) and the movie’s ensemble cast at the 16 January 2012 premier held at Paragon Cineplex.
Contacts:
Neal McCarthy
Tidayut Nophaket
Chayapak Laisuwan
Ford ASEAN
Ford Thailand
Ford Thailand
+66.85.900.1993
+66.89.812.9469
+66.89.780.8886