Bangkok--26 Jan--Spark Communications
Card aims to bring more benefits to Generali members? Cardholders enjoy range of exclusive discounts from well-known Thai brands
Generali Thailand has launched Generali 365 Card, a privilege card for the firm’s policy holders, clients and employees. Generali 365 Card, the result of partnerships between Generali Thailand and a range of well-known brands, brings exclusive benefits to cardholders in three popular categories: Taste, Journey and Living & Etc.
Keith Brooks, CEO, Generali Thailand said: “As part of our program of delivering quality services to our clients along with maintaining good relationships with our stakeholders, we are announcing the launch of Generali 365 Card. We understand that the card is thus packed with benefits which enable our friends to enjoy the best of what has been offered. By using Generali 365 Card, the cardholders will find a lot of options to fulfill their lifestyle.”
Generali has identified three distinct categories. “Taste” includes a wide variety of popular restaurants and coffee shops while “Journey” would bring special deals from some of the best hotels and leisure groups in Thailand. “Living & Etc” offers a wide range of benefits geared to today’s lifestyle, from special promotion on cinema tickets to trendy fitness classes.
A mix of large well-known brands offers privileges for the cardholders. Travelers will enjoy their vacation at luxury hotel chains such as Dusit and Centara Groups while those dining out can pick up discounts at places such as KFC, Oishi, Ramen, BBQ Plaza and Black Canyon. Established brands such as Fitness First, Body Shape and Avis offer deals for a range of lifestyle needs. In total, over 200 brands and destinations throughout the country are offering special deals and discounts.
With the launch of Generali 365 Card, Generali aims to raise brand awareness in the local context, add value to Generali’s existing services and strengthen relationships with its policy holders and partners. A total of 350,000 cards are expected to be distributed by the beginning of 2012.
Generali 365 card holders are invited to register for updated contact information at www.generali.co.th/365 with each registration being entered into a lucky draw to win a voucher or cash coupon from one of the many participating vendors. The prize draw will be held every month until April 2012 with over THB 200,000 worth of prizes being given away in total. Prizes will also be on offer at a dedicated Facebook page (www.facebook.com/generali365) where competitions will be held with more great prizes being given away. The benefits on the offers and a calendar of upcoming activities are available at www.generali.co.th/365. A brochure with the full range of privileges on the offer can also be downloaded from the website.
Photo caption:
Keith Brooks, CEO, Generali Thailand (centre) hosted the official launch of Generali 365 Card, with support from the project’s key partners. Joining him for the picture were management and representatives from well-known brands including: Khun San Taweesak, TaoKaeNoi (far left); Khun Vinit Prungpanit, Bridgestone A.C.T. (Thailand) Co., Ltd. (2nd from left); Khun Kannika Chinprasithchai, Black Canyon (3rd from left); Khun Deja Thamchaipenet, SF Cinema City Co., Ltd. (3rd from right); Khun Pinida Pettanagul, Centara Hotels & Resorts (2nd from right) and Mr. Simon Burgess, Dusit International (far right).