Bangkok--6 Feb--Idealist Communications
B.F.M. SURGES FORWARD TO PENETRATE THE INTERIOR/EXTERIOR BUILDING MATERIALS MARKET, SHOWCASING ITS STRENGTH AS THE MARKET LEADER IN GREEN PRODUCTS
B.F.M. Company Limited, the solely authorized distributor in Thailand of ALPOLIC?/fr fire-rated metal cladding panels from Mitsubishi Plastics Inc., (Japan), has announced its plan to forge ahead with aggressive expansion in the interior/exterior building materials market in 2012 with a focus on encouraging consumers to use its flagship fire-rated Aluminum Composite Materials (ACM) in place of paint for its industry leading 20 year color coating warranty which is durable against moisture and floods.. Following the Company’s success as the leader of the Aluminum Composite Materials (ACM) market, last year B.F.M. introduced high performance louvers and sunshades under the COLT brand from the United Kingdom in a bid to increase its total sales to 400 million baht this year.
Mr. Kasipan Siritham, Managing Director of B.F.M. Company Limited said that the company has enjoyed an average annual sales growth of 20% for 5 consecutive years. It is the leader in ACM green products and ranked as the number-one ACM distributor in Thailand with a market share of 30% of the total market value of Baht 1-1.2 billion.
“This year, our company plans to penetrate the building paint market, which has a total value of over Baht 13 billion. We are determined to encourage consumers in the market to shift to use ACM given its color variety with long lasting coating qualities and 20 years manufacturer's warranty. Not only can the materials prevent humidity and peeling in case of flooding, but the non-combustible mineral filled core also helps prevent fire propagation and hazardous smoke.
“We target to earn around Baht 600 million in revenue in this market within five years. So far, our product has received a good response from many companies, factories and houses affected by last year’s severe floods. They prefer using to repair buildings rather than relying on paint because of its unique durability and long lasting qualities,” said Mr. Kasipan.
The company also has a strong intention to expand in both local and overseas markets. For the domestic market, it will attempt to tap new condominiums, large single detached houses worth Baht 10 million or higher, and new high-end department stores. In addition, he stressed, the firm is ready to expand markets abroad in preparation of the establishment of the ASEAN Economic Community (AEC) in 2015. B.F.M is targeting expansion into other ASEAN such as Laos after its successful penetration of the Myammar and Cambodian market as the distributor entrusted by Mitsubishi Plastics, Inc. (Japan), the world's leading producer of metal composite materials.
To consolidate its leadership in the green products market in the building decorative materials area, B.F.M. became the solely authorized distributor of COLT Ventilation (UK) architectural product line made up of high performance louvers and sunshades in 2011 as well. COLT louvers are industry leading performance louvers that can let in 40% of fresh air while blocking 100% of rain water. COLT sunshades can block out more than 80% of heat gain as it is electronically controlled by a proprietary Soltronic system that enables the sunshades to rotate according to sun path. This product line with its, innovation in energy conservation and environmental-friendliness is widely used in large buildings worldwide.
B.F.M. has set the sales target in 2012 at Baht 400 million, a 20% increase from Baht 335 million in 2011. The company plans to import and position new and innovative products in the interior/exterior building materials market this year as part of efforts to consolidate its leadership in the market for energy-saving and environmental friendly green products. It has increased the investment budget to over Baht 40 million for construction of product exhibition showrooms, personnel recruitment, and marketing and sales promotion activities.
At present, B.F.M. is the number-one distributor in Thailand of high-quality ALPOLIC?/fr fire rated metal composite materials for the cladding of residential and office buildings. They are known for color variety with long lasting coating qualities and durability backed by an industry leading 20 years manufacturer's warranty. Major private and public projects which use ALPOLIC?/fr fire rated metal composite materials include Suvarnabhumi Airport, Central Plaza Ladprao, Central Plaza Rama 9, Siam Paragon Shopping Complex, IMPACT Challenger Exhibition Center, Chamchuri Square Building, Bangkok City Tower, Krung Thai Head Offices, The Met Condominium, The Room Condominium (Sukhumvit 62 and Ladprao), Ideo Verve Condominium (On Nuj and Ratchaprarop, Novotel Hotel, Centaral Grand Hotel, Grand Millennium Sukhumvit, Vichaiyut Hospital, Ramathibodhi Hospital, and Siriraj Hospital.
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