Bangkok--8 Feb--Spark Communications
Visa drives national campaign to encourage debit usage achieve national electronification goals
Visa Makes Debit More Rewarding for Thai Consumers: Somboon Krobteeranon, Country Manager, Thailand, Visa launched the Visa Debit Reward 2012 campaign, aimed at encouraging Thais to switch from cash to debit. Together with 8 banks, Visa has introduced a new series of benefit from five leading Thai retailers, and 8 banks in Thailand.
Following the success of last year’s Visa Debit Rewards program, Visa has launched a brand new series of benefits from five leading Thai retailers to reward local Visa Debit cardholders.
This campaign strengthens the Bank of Thailand’s objectives of reducing cash usage in business sectors with high volumes of cash payment and to promote electronic payment as an alternative to cash.
Somboon Krobteeranon, Country Manager, Thailand, Visa said: This is another example of Visa’s commitment to the people and economy of Thailand. With Visa Debit, consumers can now take full advantage of their card and be rewarded in the process. The Visa Debit Rewards 2012 campaign is also Visa’s way of supporting the national electronic payment system roadmap while educating consumers on the versatility, convenience and security of Visa Debit.”
The Debit Rewards program boasts some of Thailand’s leading retailers including Big-C Supercenters, Robinson Department Stores, DTAC, Watsons, and Swensens. The strength of the partnership shows how many businesses have embraced Debit cards, and are pulling together for the country.
“For the past 12 years, Visa has been actively driving a consumer awareness program with the aim of activating Visa Debit at the point-of-sale. The electronification of payments is good for consumers and good for Thailand. Debit cards are the smart alternative to costly and clumsy cash. Cash simply fails to offer consumers the greater convenience, security and the efficient way to manage their money that Debit provides.” Krobteeranon added.
Visa Debit cardholders can enjoy a range of rewards simply by using their Visa Debit cards at these merchants from now till September 2012. The promotions include:
Visa Debit rewards [1]at five major merchants in Thailand
Big C ? Everyday Pay Save : Spend THB 800 or more on a single receipt and get a coupon for two free donuts with every THB 99 purchase at Mister Donut
? 7 Days Shock : Every 1st to the 7th of each month, spend THB 800 or more on a single receipt and receive a THB 20 gift voucher
Robinsons ? Everyday - Spend THB 2,500 and get a THB 100 discount
? Saturdays and Sundays: Spend THB 2,500 or more on a single receipt and get a THB 100 gift voucher
DTAC ? Spend THB 500 or more on a single bill and get a THB 20 voucher which can be used on the next phone bill
Watsons ? Spend THB 500 or more on a single receipt and get a two THB 20 vouchers
Swensens ? Spend THB 300 or more on a single receipt and get a THB 30 voucher
Complimentary vouchers valid for next purchases made with a Visa Debit card. Terms and conditions apply
Visa Debit offers consumers convenience, monthly transaction information to help with personal financial management and peace-of-mind with Visa’s Zero Liability[1] protection against unauthorized transactions. For retailers, accepting Visa Debit cards opens up new channels of payment while issuing banks can take advantage of Visa Debit to offer their customers wider acceptance, recognition and reliability through the Visa brand.”
Complementing the rewards program will be a series of road shows to help consumers learn about the benefits of Visa Debit cards, including better financial management and Visa Debit acceptance.
For further media information, please contact:
Waruch-on Manomairat or Varadee Vasavananda
Spark Communications
Tel: 02 653 2717-9
Email:
[email protected] or
[email protected]
[1] The cardholder must notify his financial institution immediately of any unauthorized use. For specific restrictions, limitations and other details, please consult your issuer.