JOAN & DAVID INTRODUCES THE NEW COLLECTIONS OF SPRING/SUMMER 2012

ข่าวทั่วไป Thursday February 9, 2012 14:56 —PRESS RELEASE LOCAL

Bangkok--9 Feb--Maxima Consultants Joan & David, from U.S.A. is delighted to introduce ‘Spring/Summer 2012’ collection, a season defined by timeless style and the luxuries of fine craftsmanship, authenticity, and heritage with a subtle nod to 1920s glamour. The new collection is now available at Central Chidlom’s 2nd floor, the Emporium’s 1st floor, Siam Paragon’s 1st floor and Central Ladprao’s 1st floor. For more details, please call at Tel: 02 251-9823. Inspired by successful, modern women, the new Joan & David collections re-interpret the classics. The trench coat, an essential for women in the city, receives a sophisticated makeover this season with the ethereal new In Bloom print replacing plain old beige. The classic tweed jacket is subtly reinvented in an innovative mix of yarn and ribbon to create a textured effect, mixing heritage luxury with new technology. The shift dress, a staple in every urban woman’s wardrobe, is given new character by flattering pleats and draping at the waist, interesting fabric panel details, and the chic new prints of Spring. Colour blocking, a key direction for the season, is elegantly created in beautiful twin sets and knit dressing in gorgeous pinks and oranges . The season offers the minimalist elegance of black and white, and pure white worn head-to-toe. But it does not stop there. A joyous palette celebrates the full Spring/Summer spectrum, from fuchsia and coral, to lavender, sunny yellow and turquoise. This trend towards exuberant bursts of colour is balanced by classic silhouettes that perfectly suit the Joan & David woman. Befitting the season of re-birth, the new Joan & David collection showcases a number of extraordinary prints. Romantic Spring blossoms are artistically interpreted on prints, such as the colourful, abstract Cherry Blossom and the geometric Oriental Flower print. Blocks of primary colours pay homage to the iconic paintings of Mondrian and Ellsworth Kelly. Equally bold, the new painterly Fantasia and botanical Stained Glass prints bring feminine glamour to pleated skirts and dresses. Timelessly elegant, consummately crafted, and understatedly luxurious, the new Joan & David collections revive Spring wardrobes with the new modern classics. Whether rushing to the office, to a party, or to the airport, women all over the world will be armed with key pieces to feel both feminine and confident wherever they go. For more information, please contact Maxima Consultants Company Limited Tel 02-434-8300, 02-434-8547 Suchinda, Saengnapa, Panadda

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