Bangkok--9 Feb--Spark Communications
Kicks off at Central World Bangkok from Saturday 11th to Sunday 12th February 2012
As part of the global Barclays Premier League Trophy Tour, Barclays and the Premier League are bringing the Barclays Premier League Trophy and its football fans interactive experience to Thailand.
The Bangkok leg of the tour, takes place at Central World from Saturday 11th to Sunday 12th February.
A dedicated website www.barclayspremierleaguetrophytour.com has been created for fans to find out more information, as well as to pre-book priority places for the Tour. The free interactive experience will take fans through four domes:
1. The Changing Room - packed with unique interactive features this is a fact-based tour through the history of the current 20 Barclays Premier League clubs.
2. The Centre Circle - supporters will experience the noise and excitement of a match-day before learning all about the winning teams and captains over the 20 years of the Premier League.
3. The Trophy Room - fans can get up close with the official Barclays Premier League Trophy.
4. Becoming the Third Lion - through green screen technology, supporters will be able to picture themselves lifting the Barclays Premier League Trophy.
The Barclays Premier League is the biggest continuous annual global sporting event in the world with the audience growing each year. Every match-day is broadcast to more than 640 million households in 212 countries and territories. The Tour offers an opportunity for fans around the globe that may never get the chance to attend a live Barclays Premier League match in England to get up close and have a behind the scenes experience of the teams and players that they follow so passionately.
After fans have been through the Barclays Premier League Trophy Tour they will also have the opportunity to take part in another Barclays Premier League event, the Champions 19 Experience. It recreates the story of Manchester United’s achievement of winning 19 League titles and there will be the chance to see historic Manchester United memorabilia and see what makes Manchester United the most successful modern era English team.
Kunnigar Triyangkulsri, CEO of Barclays Capital Thailand, said: “Thailand and South-East Asia is increasingly important to Barclays and we know from our sponsorship of The Barclays Premier League and the Barclays Asia Trophy that English football is hugely popular in Thailand. We are therefore delighted that we have been able to work with the Premier League to bring the Barclays Premier League Trophy Tour to Bangkok and look forward to sharing the experience with thousands of Thai football fans.”
Premier League Chief Executive, Richard Scudamore, said: “We are excited about joining Barclays in bringing the Trophy Tour to Thailand for the first time. With the Trophy Tour we want to show football fans in Thailand even more of what is at the heart of our competition: the Trophy itself, as that is what every player and manager competes to get their hands on; the fantastic football as played by our 20 clubs, because that is what excites hundreds of millions week-in week-out; and the history and tradition of English football, as that is what helps create the huge interest in the competition.”
The Barclays Premier League Trophy Tour will then next appear in Singapore and Kuala Lumpur during March and April 2012 continuing to the United States of America and Africa later in the year.
For more information please contact:
? The Premier League Press Office on 0044 (0)20 7864 9190 or email
[email protected]
? The Barclays Sponsorship Press Office on 0044 (0)203 134 1849 or email
[email protected]