Bangkok--10 Feb--Siam PR
Nu Skin Enterprise (Thailand) Limited presently number one anti-aging company and will continue its success in 2012 by launching new products line including skin care and dietary supplement in response to consumer’s needs which the difference can be demonstrated and also support with pro-active marketing strategy and promotional campaign.
Mrs. Melisa Tantoco Quijano, President of Nu Skin Southeast Asia and Pacific Regions and Association Advisory Council of the World Federation of Direct Selling Association said overall sales of last year have been grown steadily. Nu Skin Enterprise Inc., America had set a new record of the highest sales again for last year with sales revenue of 1.74 billion US dollar, increased by 13% compared to sales revenue in 2010, at the same time Nu Skin Southeast Asia and Pacific was able to generate sales surpassed 200 million US Dollars, it was the highest sales revenue ever. In the direction of business in 2012, Nu Skin global including Southeast Asia and Pacific will drive the organization toward the same goal that is to continue to be a leader in anti-aging company.
“This year company will focus on product development strategy which will fit the consumer’s life style and behaviors and focus on marketing and selling of the anti-aging products to support market expansion and meet the target consumer’s needs. The company plans to launch new anti-aging products such as dietary supplement “ageLOC R? ” and “ageLOC Galvanic Body System” as a highlight. The products will be ready for distributors at executive level or higher by the 1st quarter and plan an official launched within this year. After the official launch of these new ageLOC products, the company expected sales of 5,000 million Baht within 2015. Mrs. Melisa said.
Mrs. Pakapun Leevutinun, President of Nu Skin Enterprise (Thailand) Limited revealed Nu Skin Thailand has implemented a marketing plan and still continues the direction according to the Nu Skin Head quarter, study and develop quality products for consumers and continue company positioning a leader in anti-aging. The company believes that within the next few years anti-aging product will grow more rapidly and expects anti-aging market value will worth around $275 billion and in 2012 regional anti-aging industry will grow more than 70% especially in Asia Pacific region will grow up to 82%. The expectation of Thailand’s market value within the next 10 years will grow at least 10% measured by the increasing number of the elderly population during the decade. The company plans to strengthen the human resources by making them an anti-aging experts and emphasis on building better business opportunity. Lately,Nu Skin Head quarter has invested 350 million baht to acquire LifeGen Technologies, The Nu Skin purchase will result in the transfer of substantially all of the assets of LifeGen to Nu Skin, including its proprietary tissue bank and gene expression database, patents and other intellectual property related to anti-aging gene research and develop the super-class of anti-aging products into the market continuously. Nu Skin will solely use this technology in future ageLOC product research and development. Anti-aging innovation takes more than 30 years in development will be used to identify genes associated with aging which is the pride of Nu Skin.
“This year Nu Skin (Thailand) plan a pro-active strategy and marketing plan to target sales growth. Besides launching new products under ageLOC technology at the end of last year, the company also plans a new communication strategy. It will focus on the mass communications media to reach more consumers under the concept “Look young Feel Young Lives Young”, which is considered a pro-active marketing strategy targeting end user emphasis on creating awareness and Nu Skin brand and products recognition along with adapting current strategy to better reach target consumers. The company expects 15% growth within this year. Last year, the company had sales growth of 10% and sales revenue of 2.2 billion Baht.” Mrs. Pakapun said.
In addition, the company plans to increase the distributor at Executive level by 15%, and plans for continuous marketing activities and promotional such as renovate distribution center in provincial area to increase sales, Nu Skin’s road shows to expand consumer base and build distributor network, and incentive Trip that its help to build motivation for distributors. On occasion of Nu Skin’s 15th year anniversary, the company will prepares abroad incentive trip and rewards the special bonus for distributors who can create new Executives in their organization according to the company’s requirement.
Mrs. Pakapun added currently Nu Skin has over 10 thousand active distributor accounts. Millionaire distributor grows by 10% which is based on the vision of company to be the world leading company which can generate income to distributors more than other direct selling companies, divided to 1 First Thai Executive who has earned commission of more than 400 million Baht, 2 Executives earned commission of more than 200 million Baht, 1 Executive earned commission of more than 100 million Baht, 11 Executives earned commission of more than 40 million Baht, 9 Executives earned commission of more than 20 million Baht, 23 Executives earned commission of more than 10 million Baht, and 451 Executives earned commission of more than 1 million Baht.