กรุงเทพฯ--13 ก.พ.--KASIKORNBANK
Robinson Department Store and KASIKORNBANKjointly launch co-branded ‘Robinson-KBank’ credit cardfor a wide range of shopping under the ‘Maximize Your Shopping Lifestyle’ concept
Mr. Krisada Lamsam, Senior Executive Vice President of KASIKORNBANK, announced that K-Credit Card customers’ high card spending volume in department stores has inspired KBank and Robinson Department Store, a leading department store with nationwide outlets, to jointly launch the co-branded Robinson-KBank credit card in order to accommodate customers’ lifestyles. Two categories of cards are available: the co-branded Robinson-KBank Visa card and the co-branded Robinson-KBank Visa Platinum card, with modern card designs especially for each cardholder group. To suit the city lifestyle of shopping for fashionable brands, a 5-percent discount is not only provided for card spending at Robinson Department Store, but also shops of the Central Retail Group including B2S, Supersports, HomeWorks, Office Depot, and Power Buy. The card offers the opportunity of fun and varied shopping for its holders. For the special occasion of the card’s official launch, cardholders will be offered an increased discount of 7 percent, from 5 percent, in card spending at Robinson Department Stores from today to May 31, 2012.
Mr. Preecha Ekkunagul, President of Robinson Department Store Pcl., said the business partnership of this co-branded credit card is another step in enhancing customer satisfaction with a variety of privileges. The move also works towards the building of brand loyalty and establishment of a new customer base. Currently, K-Credit Card holders are top spenders at Robinson, and they are the main target group of the department store.
Holders of the co-branded Robinson-KBank credit card will be given ultimate services and privileges for their diverse shopping patterns, including a 5-percent discount at Robinson. Their spending power will be enhanced in all Robinson sales promotions with a “Preview Day” when they can exclusively shop prior to other customers. For every 25 Baht they spend, they will receive one reward point. Additionally, they will be offered a discount of up to 30 percent as a privilege in their birthday month, or a “Birthday Privilege” together with a zero-percent installment privilege for participating goods. Special parking spaces and a lounge are also available for Platinum cardholders.
A complete marketing communication strategy has been adopted in launching the co-branded Robinson-KBank credit card, including advertisements, public relations efforts, sales promotions, road shows, customer relationship management, print media, internal media, direct mailing, social media, outdoor media, etc.
The co-branded Robinson-KBank credit card is the perfect card for shopping lovers. The department store is confident that it will receive a satisfactory response from customers, with new promotions that meet customer lifestyles. The customer base is expected to extend to 170,000 cards within the end of this year, with a 10-percent rise in card spending.
Mr. Krisada added that holders of the co-branded Robinson-KBank credit card will enjoy similar benefits as other K-Credit Cards in all spending including traveling, flying, dining and shopping, through privileges offered by the Bank’s participating business partners. They will also be offered special financial privileges, including special interest rates for leasing, K-Auto Refinance and K-Home Loan.
The Bank has set a goal of 170,000 holders of the co-branded Robinson-KBank credit card within the end of this year, increasing to 300,000 over the next five years, with total card spending of 90 billion Baht.
Interested customers can apply for the co-branded Robinson-KBank credit card at any Robinson Department Store or KBank branch nationwide, and enjoy the special promotion of fun and varied shopping at Robinson, Power Buy, Tops Supermarket, HomeWorks, B2S and Office Depot with combined benefit value of 4.4 million Baht, from today to May 31, 2012. For more information, please contact the K-Contact Center by calling 0-2888-8888.