Bangkok--14 Feb--Media Plus Connection
Recently, Chandon, consumers’ top favorite sparkling wine brand by Diageo Moet Hennessy (Thailand), continuously advances new trend of drinking sparkling wine in the festive atmosphere of the beginning of 2012 by joining hands with Wine Loft to host ‘Toast of The Town Party’ at Wine Loft Lang Suan and the debut of the latest Chandon Flagship, altogether 3 branches at Lang Suan, Sukhumvit 55 and Sukhumvit 31, a newly minted stylish corner in the heart of Bangkok Metropolis, as a response to young stylish drinkers who love sparkling wine.
‘Toast of The Town Party’ takes place at Wine Loft Lang Suan along with many celebrities and VIP guests attendance together with the debut of the latest Chandon Flagship, the 6 flagships from Chandon in Bangkok, as to create a joyous atmosphere from the beginning of New Year to the forthcoming Valentine’s Day for young convivial urbanistas and couples who like to indulge in sipping sparkling wine amidst a very chic atmosphere. A new way of drinking Chandon,a pairing for the first-time ever with “Molecular flavors” is also presented to add a fresh dimension of experiencing wine for stylish and trendy drinkers. It is a very significant marketing strategy proceeded to satisfy the extensive need of sparkling wine consumption, after Chandon from Australia, which is produced in accordance with the premium standards of Moet Chandon, France, has been recently launched in Thailand.
Monrudee Yudhanaraweesak, Brand Manager — Chandon & Wines, Diageo Moet Hennessy (Thailand) talked about the extensive consumption of sparkling wine, “Nowadays people are more interested in drinking wine. In order to reach the need of wine drinkers, our company tries to meet consumers’ need in numerous trendy hangouts by selecting high-quality outlets in suitable locations that match urbanistas’ lifestyles of whom we regard as the target group. Thus gaining Wine Loft, a premium wine shop, as our newest Chandon Flagship altogether with 3 branches in Lang Suan, Sukhumvit 55 and Sukhumvit 31, customers can rest assured that they will have a unique and wonderful experience whenever they visit”
“Chandon is a premium brand of sparkling wine favorable to diehard fans. I believe that this partnership between Wine Loft and Chandon will definitely create a widespread trend of wine consumption as well as fascinating consumers with the fabulously trendy ambiance. Moreover, Wine Loft also offers a special Wine Tasting System or Wine dispenser machine for up to 24 different wines controlled with appropriate temperature. The machine can dispense up to 3 serving sizes, which are tasting size, half-glass, and full-glass, so customers can taste the wines before purchasing. It also increases customer satisfaction before they decide to buy,” said Nisakorn Sihanatkathakul, General Manager, Wine Loft Co., Ltd.
Diageo Moet Hennessy aims to put more emphasis on marketing this year than the previous years to put forward sparkling wine to be a top choice for young urbanistas who like distinctively delicious wines for all occasions, whether we meals or just at parties, etc. “Chandon is distinguished as a sparkling wine that is easy to drink with a soft, smooth touch of fizzy bubbles. You could tell its distinction from others through its premium quality and taste at an approachable price,” said Monrudee.
Furthermore, those who love Chandon can refresh themselves at a special price at all Chandon Flagships - Wine Loft Lang Suan, Sukhumvit 55 and Sukhumvit 31, Fallabella, Roof Top at Muse, Hyde and Seek, Minibar Royale, Wine Bridge in Bangkok and at the Tongsai Bay in Koh Samui.
The origin of Chandon dates back to 1986 when Moet & Chandon from France established the first winery in the frigid area of Yarra Valley in southwest Australia called ‘Domaine Chandon’. They attached great importance to quality based upon the original champagne production from France. Particularly, the second fermentation inside the bottle remarkably helps produce the smooth bubbles. Within 20 years, Chandon has gradually become Australia’s leading super premium sparkling wine brand with an impressive 40% market share.
Kornkanok Yongsakul, PR Manager of Ma Du Zi hotel who considers Chandon as her favorite drink for all occasions said, “I am accustomed to the taste of Chandon and always choose this finest sparkling wine for any occasion. I would like to congratulate Chandon on the continued market success coupled with increasingly creative drinking trend.”
Chandon is now a new and stylish choice that can add liveliness to every special occasion for those who love to celebrate.
For customers with discerning taste, Chandon partners with Wine Loft to exclusively celebrate the launch of Chandon’s latest flagship at Wine Loft Lang Suan, Sukhumvit 55 and Sukhumvit 31 by offering for the first-time ever a variety of “Molecular flavors” in each week from 4th February — 9th March 2012. Available only at Wine Loft Lang Suan and Sukhumvit 31.