Bangkok--20 Feb--Syllable
AkzoNobel, the world’s largest paint and coatings company and a leading producer of specialty chemicals unveiled Dulux ColourFutures 2012 — the latest trend of colours — at the event exclusively hosted for architects and interior designers at The Enchanted, J. Avenue Thonglor recently.
On hand to share their views on the theme for 2012 of “Possibilities”, were five celebrities from diverse lines of professions to reflect their different personalities.
Mr. Chroong Kanjchanapoomi, Managing Director of AkzoNobel (Thailand) Limited disclosed: “As a key player in the global paints and coatings industry, we have a mission to ‘adding colour to people’s lives’. We understand the power of colours and the positive effect they have on our mood, our imagination, and our exploration of new possibilities. We are committed to offer only the finest products which are inspiring."
“ColourFutures showcases colour trends and collections that inspire our customers. For 2012, the dominant concept is ‘Possibilities’, the same underlying value which moves us into a pro-active position, with five thematic interpretations as reflected in the different characteristics of each presenter,” he added.
In the discussion with the vivacious emcee of the day, Nakwan Rayananonda, each presenter took turn to open up a world of possibilities before the audience. The first of the five key trends, “Delicate Mix” was presented by Ajarn Visith Techakasem, an ace architect who incorporated the knowledge of Feng Shui into modern interior design. His interpretation was about the new type of luxury that aspires to striking the perfect balance…the delicate mix of science and art which celebrates the mind while soothing the soul.
Next was “Rediscovered Heroes”, well illustrated by Manasvin Nanthasen, pop music heart-throb better known as Tik Shiro. The colour palette is inspired by the down-to-earth qualities of the smaller and seemingly worthless resources which may in fact still hold great value. Tik Shiro showed to the audience how he rediscovered the value of an old stage T-shirt by turning it into a precious painting.
“Living Scrapbook” was another key trend of colour for 2012 and a story told by Thana Thienachariya, the management guru of “Happy marketing” and positive thinking philosophy. He related on how colour could open up some exciting possibilities in the way one would document oneself and share it with others. He compared interior design to writing each letter in a diary; each colour is chosen and applied to represent the feeling, emotion and memory for one to cherish.
Patiwat “Bomb” Jamjan, the world’s fifth-ranking wakeboard champ and a recent SEA Games gold medalist from Thailand, shared the incredible account on his life. Like the thematic trend, “One Small Seed”, Patiwat could glide from the humble beginning to ride the wave of international success -- only because he is one of those dreamers who “do”.
The fifth and final key trend, “Different World” was presented by the pretty bride-to-be Wiridhipa “DJ Woonsen” Pakdiprasong who reflects on the extremes — the virtual and the surreal which make an integral part of our lives. She also disclosed on the concept of colours for the new home which should allow her to enjoy the different worlds or realities at the same time.
ColourFutures was first introduced in 2004 by AkzoNobel’s Aesthetic Centre which is located in Sassenheim, The Netherlands. Annually, the global Aesthetic Centre invites an international group of creative experts from the fields of design, architecture, and fashion to determine the key colour trends for the following year. Arriving from different parts of the world, these experts draw on a variety of cultural sources and influences -- fine art, technology, nature and pop culture. Their views, insights, and findings are then translated into colour palettes and images in the annual edition of ColourFutures to instantly update the trend of all things inspirational.
Not for publication
Issued on behalf of AkzoNobel Paints (Thailand) Ltd. by Syllable Co., Ltd. For more information, please contact Mr. Somkid Charoensak or Ms Pornpairin Suriya at tel 0 2254 6895-7, fax 0 2255 4468.