Bangkok--22 Feb--SET
The Stock Exchange of Thailand (SET) joins hands with 20 securities companies to hold the “Star Marketing 2012” and “ TFEX Top Marketing 2012” competitions, aiming to continuously improve effectiveness of broker marketing officers in order to expand and investment in derivatives and other securities nationwide.
The two contests, as part of SET’s activities to support its 2012 Empowering Investors strategy, will enhance and develop quality of broker marketing by promoting the professional knowledge and service expertise of marketing executives and selecting marketing role models. Winners of the two contests will get overseas trips to observe marketing professionals of financial institutions in New York and London.
“The “Star Marketing” contest is being held for the sixth consecutive year. Since the program began, contest contestants have attracted an average of 50,000 new investors to the Thai capital market per year. This year’s program has more intensive activities than last year, such as marketing training and service improvement, thus enabling brokers to expand the investor base for their firms,” said SET President Charamporn Jotikasthira.
There are about 4,828 contestants from 20 brokerage companies for this year’s contest, and the winner will go to New York.
The “TFEX Top Marketing” contest began last year and successfully attracted 12,192 new derivative accounts during the event. This year, 18 securities firms and two gold brokers, with 3,500 marketing officers, joined the contest. The competition focuses on intensive training on strategies and techniques to sell derivatives, including new products, such as US dollar futures. The winner will be awarded an observation trip to London, Charamporn added.
The contests are award-winning programs to develop role models for marketing officers who are fully able to serve effectively and be key persons in sustainably developing Thailand’s capital market, including for derivatives. The possibility of winning overseas trips should motivate them to develop their potential.