Bangkok--25 Feb--LG
(From left to right) Mr. Alongkorn Chujit, Deputy Managing Director, and Mr. Thunyachate Ekvetchavit, Marketing Director, LG Electronics (Thailand) Co., Ltd. unveil the latest innovation in residential air conditioning ‘the LG Inverter V Plasmaster’ offering advanced LG Skin Care technology to enhance healthy skin. At the launch event, M.R. Chantaraladda Yukol and Dr. Nathinee Sudhinaraset, dermatologist, share their experiences to maintain healthy skin while living in an air conditioned environment.
LG Electronics (Thailand) Co., Ltd. has emphasized its no. 1 leading position in Thailand’s inverter air-conditioner market by unveiling the latest innovation in residential air conditioning — the LG Inverter V Plasmaster. The advanced air-conditioner is — for the first time — equipped with LG Skin Care technology to increase moisture in the skin by 15%, promoting healthier skin while offering air purification and improved energy efficiency.
Mr. Alongkorn Chujit, Deputy Managing Director, LG Electronics (Thailand) Co., Ltd. said, “From our consumer research, LG is aware that consumers look for exceptional performance and efficiency from their air conditioner, but they also want to feel assured that their health is being protected. LG, as the leader and experienced authority in the Thai and Asian air conditioning markets, has developed the LG Inverter V Plasmaster to meet those demands using the latest innovations to care for your health and the environment.”
The key to the LG Inverter V Plasmaster’s innovation is LG’s Skin Care technology, which fights dryness and promotes healthier, more vitalized skin. LG’s technology channels moisture-enhanced polarized ions into the air, which are easily absorbed into skin pores. This feature increases humidity by 15%, helping to moisturize the skin. A number of local and international authorities have independently verified these findings.
In addition to its skincare benefits, the LG Inverter V Plasmaster uses air purification technology to sterilize the surrounding air of all harmful substances, reducing energy consumption by 60%, and produces noise levels of an extremely low 19dB.
“LG will conduct a full range of marketing activities to promote the Inverter V Plasmaster, including advertisements, public relations, and promotional activity with Biotherm, Beauty from the deep, to explain the uniqueness of our new air-conditioner. In addition, LG will launch a nationwide road show, as well as training staff and dealers to correctly install air-conditioners for consumers. With these activities, LG aims to become the leader in the overall air conditioning market, and maintain its leadership in the inverter market,” Mr. Alongkorn added.
At the launch event, LG welcomed special guests, including M.R. Chantaraladda Yukol, Dr. Nathinee Sudhinaraset, an expert dermatologist and Ms. Maneeya Herman, Biotherm Education Manager, to share their experiences and discuss skincare problems and the best solutions to maintain healthy skin while living in an air conditioned environment.
The LG Inverter V Plasmaster series is available in models featuring 9,000, 12,000, 18,000 and 24,000 BTU, with prices ranging from 27,990 baht to 51,900 baht. For more information, please contact the LG information center on 0-2878-5757 or visit www.lg.com/th