Bangkok--26 Feb--Polyplus PR
DNA Clinic, which has won the exclusive right to introduce “Gold ThreadTM Lift” in Thailand, has forecast an expanding beauty market in 2012, spurring it to adopt a “Blue Ocean Strategy,” as it moves to further offer world-class products and services. Meanwhile the clinic has prepared a 20 million baht marketing budget to introduce its “Charisma Program,” a new principle of beauty science drawn from two continents that it expects will gross 200 million baht in revenue this year.
Wasin Siriratana Managing Director of DNA Clinic Vechagrum Co., Ltd., said, “The beauty industry is experiencing tougher competition as many players adopt a Red Ocean strategy. However, the beauty clinic business still has a positive outlook as consumer demand still grows.
“DNA Clinic is a premium market player that targets high-end customers.
Our core principle is to adopt a Blue Ocean Strategy and offer world-class standard products and services with the best advice to meet the optimal demand of customers.”
In the beauty business, “innovation” is key and needs to be further developed to cater to the needs of customers, Wasin said. “DNA Clinic is the first skin care center to offer a holistic beauty concept with varied services to meet the demands of consumers.
“The strength of DNA Clinic is our Gold ThreadTM Lift, an advanced medical treatment that helps rejuvenate the skin affected by aging with 99.99% pure gold silk diameter, using the Koziczynski's Method. It was invented and developed by Dr. Pawel W. Koziczynski, Poland’s leading aesthetic physician and specialist with more than 10 years experience in Europe. He has studied and worked in a rejuvenation clinic focusing on Gold ThreadTM innovation and treatment. DNA Clinic is the sole importer and representative in the Thai market. It secured the rights from Gold Thread LLC of the United States of America.”
In the past two years, DNA’s strengths have won consumers’ trust. DNA’s sales in 2010, the first year of operation, enjoyed an 80 per cent growth, followed by 100 per cent growth in 2011.
For 2012, DNA Clinic plans to focus on medical services and advanced technology to ensure growth stability and earn business advantages using a strong marketing plan.
Wasin added, “To cope with the growing demand of consumers, DNA will deploy 20 million baht to introduce the Charisma Program, a combination of beauty sciences from two continents that employ a new technology with the integration and combination of superior skin care and restoration in a holistic way. The new program helps inhibit the degeneration of cells in body parts to give optimal results without surgery, designed especially for those who need to deal with sagging face skin, wrinkles, dull surface, pale skin, blemish, freckles, dark spots, swollen bags under the eyes, enlarged and rough pores, rough skin, etc. Customers can choose from our nine programs. We expect 100 per cent revenue growth over last year with a 20 million baht marketing budget for this year.”
“DNA clinic has two branches, including Ekamai branch on the 2nd floor of Bangkok Mediplex and our Siam Square Soi 5 branch. We also have other services to serve customers, conducted by skin-care physicians. The services include treatments for skin care to help restore the skin giving deep results, programs for facial treatments for skin acne, acne scars, inflammatory acne, papule, oily face, dull surface, blemishes, freckles, and spots. Also we programs for face-lifting and to reduce wrinkles, among others,” Wasin said.