Bangkok--27 Feb--AirAsia
AirAsia and Tune Money Collaborate To Launch BIG Global Loyalty Programme in Thailand
The world’s best low-cost airline, AirAsia, and Tune Money, the financial services arm of the Tune Group of companies, have collaborated to launch an innovative global loyalty programme that allows members to earn points when travelling and shopping with its partners worldwide in order to redeem the accumulated points for exciting rewards including AirAsia seats. Apply online today until 31 March 2012 in order to receive 250 free BIG points! Earn double points at participating stores today with this limited time offer! Please visit tune2big.com for more information.
The BIG loyalty programme is managed and operated by Think Big Digital Sdn. Bhd., a 50:50 joint venture between AirAsia and Tune Money. As a global loyalty programme, BIG membership is borderless and open to anyone aged 2 and above anywhere in the world. Each member, nicknamed ‘BIG Shot’, is issued with a BIG card carrying the cardholder’s name and membership identification number, or BIG Shot ID. BIG enables members to earn loyalty points called ‘BIGGIES’ when travelling and shopping with programme partners.
AirAsia Group CEO and Tune Group Co-Founder, Tan Sri Tony Fernandes says, “The BIG launch today is a major breakthrough as we seek to reward our loyal guests and customers. BIG has certainly given a new definition to frequent flying and loyalty programmes as we know them. Merchants and partners should view BIG as an extended marketing and loyalty arm in further growing the businesses and market shares.”
Commenting on the BIG launch, Tassapon Bijleveld, CEO of Thai AirAsia says, “As an airline committed to ensuring that “Now Everyone Can Fly”, we have come a long way since we started off 8 years ago. The launch of the BIG card marks another milestone for us as we continue to offer more value and convenience as a token of appreciation and gratitude to our loyal passengers. Now every time someone purchases a plane ticket or add-on service including pre-booked meals or travel insurance with AirAsia Insure, points can be earned and redeemed for a free AirAsia plane ticket”.
Tune Money CEO, Peter Miller says, “We have termed our target market for BIG as the ‘young at heart’ who would like to fly for free. Essentially, a card for the majority of consumers who are comfortable transacting online such as booking AirAsia flights and would like the opportunity to earn free flights and more from their online transactions.”
Providing further details on how the BIG loyalty programme works, BIG CEO, Johan Aris Ibrahim says, “Earning points or BIGGIES is simple. Just present your BIG card or quote your BIG SHOT ID when you shop online and BIGGIES will automatically be loaded into your account.”
In Thailand, stores and businesses participating in the BIG Card include AirAsia, Dtac, The One Card, Black Canyon, SSP (Restaurants at Suvarnabhumi Airport), KPI, Garmin, and Verztec. Participating banks include Bangkok Bank, Kasikorn Bank, Siam Commercial Bank, TMB, Thanachart, KTC, Citibank, Diner’s, and many hotels including Saphaipae Hotel, HardRock Hotel and hotels in AirAsiaGo. Rental car companies include AVIS, Budget, and Hertz. The BIG card is also valid for magazines and publications in the MEI group. BIG card members will be able to collect points from these participating stores in addition to 2,000 more online stores worldwide (https://shop.tune2big.com) in order to receive points which can be redeemed.
Free AirAsia plane tickets can be redeemed starting from only 500 BIG points. Those with insufficient BIGGIES have the option of topping up with cash.
As a special promotion to this official launch in Thailand, customers can sign up at tune2big.com to receive 250 free BIG points. The offer is valid from today until 31 March 2012. Earn double points at participating stores today with this limited time offer!
To get more information about BIG and to sign up as a BIG Shot, visit www.tune2big.com. To stay tuned with BIG’s latest promotions and updates, follow us on Facebook at www.facebook.com/BIGShotsThailand or via Twitter @myBIGShots.
About AirAsia
AirAsia, the leading and largest low-cost carrier in Asia, services the most extensive network with approximately 165 routes. Within 10 years of operations, AirAsia has carried over 100 million guests and grown its fleet from just 2 aircrafts to 107. The airline today is proud to be a truly ASEAN airline with established operations in Malaysia, Indonesia, Thailand and Philippines, servicing a network stretching across all ASEAN countries, China, India, Sri Lanka and Australia. This is further complemented by AirAsia X, its low-cost long-haul affiliate carrier that currently flies to destinations in China, Australia, Taiwan, Iran, India, Korea, UK, Japan, France and New Zealand. AirAsia has been names the World’s Best Low-Cost Airline in the annual World Airline Survey by Skytrax for three consecutive years, 2009, 2010 and 2011.
About Tune Money and BIG
Tune Money is a universal financial services company offering affordable prepaid cards as well as life and general insurance products. Tune Money has been operating in Malaysia since 2007 and together with its sister companies Tune Talk and Tune Hotels, are creating a digital and lifestyle community. Tune Money and AirAsia, who share the same shareholders in Tan Sri Tony Fernandes and Dato’ Kamarudin Meranun, have recently established a 50:50 joint venture, Think Big Digital Sdn. Bhd, to manage BIG loyalty programme.
For more information, contact AirAsia Communications:
Krittiyawadee Pongpanich
[email protected]
Nuttawut Jitardharn
[email protected]
Piyasuda Archasantisuk
[email protected]