Bangkok--27 Feb--อาร์ค เวิลดไวด์
SK-II, the luxurious Japanese skincare brand and one of the leaders in whitening innovation, hosted "Closer & Deeper : Breakthrough in Whitening" event at Vie Hotel, with the hotel hall transformed into SK-II's laboratory. Mr. Vorasit Turongsomboon, SK-II Brand PR Manager Thailand, Procter & Gamble Trading (Thailand) Ltd.,introduced the latest SK-II innovative whitening products: SK-II Whitening Spots Specialist Program and SK-II Cellumination Essence Ex,which help diminish appearance of discoloration, dark spots and dullness while boosting women's confidence with refined aura skin even up close at 20 centimetres.
Nowadays, Cosmetic industry has evolved with advanced technology. We have seen invention of products that are highly efficient in covering skin imperfection while giving natural-looking appearance. However, at 20 cm. distance, which is the range of close personal contact and the distance we look into mirror, even minute imperfections are visible. At this distance, it is almost impossible for any cosmetic products to camouflage discoloration, dark spots and uneven skin tone to our satisfaction. 20 cm is, therefore, the most dreadful distance for many women. SK-II, as one of the leaders in whitening innovation, understands what women want. So, we are proud to introduce 2 latest innovative whitening products that target the root causes of micro tone and texture issues to create radient skin with aura from within even at close-up.
At the "Closer & Deeper : Breakthrough in Whitening" event, Taro Yamaguchi from SK-II Global External Relations and Scientific Communications explained about the discovery of deeper skin mechanism and introduced the technology within the 2 new products that renders more effective result on the skin.
Firstly, SK-II is proud to introduce SK-II Whitening Spots Specialist Program, which includes 2 products, namely Whitening Spots Specialist and the new Whitening Spots Specialist Concentrate. The program is designed to diminish both visible and hidden dark spots within 4 weeks of application, even the ones that have been a prolonged problem for over 5 years. The program works in 3 ways. It reduces the formation of dark spots, makes the existing ones less visible and diminishes dark spots so that skin appears transparent and radiant. These products contain active Root Complex and Rich Melano-Discharge Complex with Alarian, extract from special algae, at the heart of their whitening efficacy. Whitening Spots Specialist permeates quickly into the skin and helps reduce formation of discoloration while Whitening Spots Specialist Concentrate coats the skin and gradually releases active nutrients into the skin over night to reduce appearance of dark spots. This integrated approach will bring women closer and deeper towards transparent aura skin.
Secondly, SK-II presents new product from the Cellumination line - the newly formulated CelluminationEX with enhanced potency. Our latest discovery on skin cellular machanism shows that dullness starts with barely noticeable micro-tone and texture issues. Therefore, SK-II has invented and developed SK-II Cellumination Essence EX and Cellumination Deep Surge EX with our trademarked "Aura -Bright? cocktail". The Aura-Bright? Cocktail is concocted with a powerful combination of 4 ingredients : the newly invented Pixel-White?, which restores overall skin transparency by evening out skin tone at micro-pigment level; SK-II's unique Pitera?; De-Melano P3C?, which creates even skin texture and diminishes even the tiniest discolouration and dark spots; and Talape White? , which reduces yellowness within the skin tone and helps balancing red, green and blue (RGB) light transmission in skin. Together, this complex combination targets the root cause of micro tone and texture issues. It improves the quality of light transmission within the skin for a healthy aura-lucent glow even at 20 cm. close-up.
In addition to the launch of the 2 new innovative whitening products, SK-II also held workshops for our distinguished guests so they can experience the potency of our latest products and learn new skincare techniques to deal with problem skin. We also presented special confidence-boosting techniques to our guests.
The first workshop was a seminar by Dr.Krisada Siramput, Director of International Anti-Aging Medicine Center, on beauty secrets from around the world to deal with skin discoloration problem. Among the secrets was Japanese Geisha's beauty technique, which includes applying white camellia nut oil on face for its anti-aging quality.
And for modern ladies who are always on a quest for new scientifically-tasted cosmetic innovation. Sopidnapa Chumpani SK-II brand ambassador, shared her 9-year experience in dealing with discoloration with the help of SK-II. She adviced on using Whitening Spots Specialist - a concentrated gel- daily day and night. And for intensive night care, she suggested applying Whitening Spots Specialist Concentrate by dapping extra drops over concerned areas and using knuckles to gently massage till well absorbed in order to release its full efficacy. Ms. Chumpani said " I prioritize taking good care of myself so I don't tolerate discoloration and dark spots that make my skin dull. I chose Facial Treatment Essence as the main product for my daily facial care routine, followed by SK-II Whitening Spots Specialist Program"
For the second workshop, SK-II invited Ms.Kulvadee Kasemlonnapa, Image and Colour Consultant from Colour Me Beautiful Institute, England, to exclusively analyze the suitable colours for hair, outfits and make-ups to crate lasting good impression within the first 30 minutes of encounter. What is more, Ms. Suquan Bullakul, multiple-talented SK-II brand ambassador, revealed her confidence-boosting secret for 20 cm. facial close-up ,which is by improving the transmission of RGB light from inside skin to achieve aura-lucency. Ms.Bulalkul uses the latest Cellumination EX products to help achieving radiant skin even without make-ups. She said "For lasting hydration, my secrets are Cellumination Essence EX and Cellumination DeepSurge EX. When my skin needs extra care due to harsh make-ups when attending events or movie shoot, my special rescurer is Facial Treatment Mask, which I use consecutively everyday for a week"
After the workshops on tackling discoloration, dark spots and dullness, SK-II invited members of the press to test their confidence at 20 cm. close contact by inviting them to join ballroom dancing class, instructed by national dance team. The event concluded with presenting guests with SK-II new products, our new force in tackling discoloration, dark spots and dullness so that all women can achieve aura-lucent skin even at 20 cm. close-up.