Bangkok--1 Mar--Lowe Thailand
Lowe Thailand has been appointed to the agency roster for Krungsri Bank in Thailand. The announcement was made earlier this year following a pitch between six agencies in the last quarter of 2011.
Krungsri, one of the top 5 banks in Thailand, recently launched their new positioning "Make Life Simple" with the goal to offer simplicity to Thai consumers. To assist in continuing to develop the business a new marketing partner was sought with the right caliber and skills.
Jeremy Hine, CEO of LOWE Thailand said, “Lowe is exceptionally proud at having been appointed to the Krungsri business. Krunsgri is a brand in real ascendency and our belief in developing powerful and populist communications will further help fuel this. We look forward to partnering Krungsri in achieving their challenging but very exciting objectives.”
Khun Salisa Hanpanich, Executive Vice President, strategic marketing department of Krungsri Bank said,
"KRUNGSRI is embarking on the next stage of growth and in the process of refreshing our brand to reflect our goal to champion simplicity in making the lives of our customers easier. We have many proof points in the areas of people, products & services, communications and touch points. We believe that with the right skills and resources, LOWE will help us achieve our objective to become the top 3 preferred financial group in Thailand."
About Lowe
Lowe Thailand is one of the country’s leading communications agencies. It is part of the IPG group of companies with its worldwide headquarters in London. As one of Thailand’s top Creative agencies, Lowe works with leading companies including Unilever, SCG, Thai Airways, Cerebos, Mercedes Benz and BJC.