Bangkok--5 Mar--TMB
In photo: Mr. Simon Andrews, Chief Operating Officer of TMB Bank, holds the “Innovation in Business Rules Management” award trophy given to TMB at the Financial Insights Innovation Awards (FIIA) ceremonyat Marina Bay Sands, Singapore, last week. Looking on are Dr Raymond Kwong (left), Managing Director of Silverlake Axis Ltd., and Mr Philippe de Marcillac (right), Executive Vice President, International Business Units of IDC Financial Insights — a leading global research-based advisory and consulting services provider for financial services industry — which founded FIIA.
IDC Financial Insights last week presented TMB with an “Innovation in Business Rules Management” award at the seventh Financial Insights Innovation Awards (FIIA) ceremony, which took place on the sidelines of the annual Asian Financial Services (AFS) Congress in Singapore.
The “Innovation in Business Rules Management” recognizes TMB’s achievement in handling increasingly complex customers’ needs, changing regulatory requirements and technological advancement to serve the Bank’s business strategy and focus on transactional banking. The Bank has profoundly altered its business rules management system, pertaining to new product and service innovations, loan processing and regulatory changes through the effective deployment of a Business Rules Management System (BRMS) to manage the changes and business requirements that help to increase productivity, operational agility and reduce risk exposure.
“TMB has been focusing our efforts on providing our customers with solid transactional banking services. The FIIA awarded to TMB reinforces our belief that TMB can indeed Make THE Difference in the lives of our customers”, say Simon Andrews, Chief Operating Officer at TMB.
This is the third FIIA that TMB has received from IDC Financial Insights. In 2009, TMB was presented the “Special Citation for Service-Oriented Architecture (SOA)” award. In 2010, TMB won an award in “Innovation in Customer Engagement”.
“TMB’s BRMS facilitates cross silo collaboration throughout the organization. It allows the bank to gain deeper insights about their customers while streamlining operations. This initiative is especially impressive as it promotes the rapid deployment of activities for customer acquisition and customer retention. Overall, business growth targets have been achieved and there is a marked improvement in the overall banking experience for their customers, says Hui Long Ooi, Program Director of FIIA 2012.
In its seventh year now, the FIIA recognizes achievements of financial institutions across the region in the area of innovation in supporting business strategies. The award ceremony was held during the annual Financial Services (AFS) Congress in Singapore. FIIA has become the region's most anticipated award for financial institutions, as well as providing an indication of how the Asia/Pacific financial services industry as a whole is leveraging technology as a driver of innovation and competitive differentiation. The founder of FIIA is IDC Financial Insights — a leading global research-based advisory and consulting services provider for financial services industry.
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