Bangkok--5 Mar--Weber Shandwick
adidas, the world’s leading sports and lifestyle brand, launches today its first ever “adidas Football Store” in Southeast Asia. Situated at CentralPlaza Rama 3 with the interior riding on the concept “adidas Football Heritage”, the brand new concept store offers a comprehensive range of football-related products that truly tell the story of the brand’s long-standing expertise and dedication to the sport.
The store provides fans with everything about the sport with exclusive sportswear collections, studs, footballs and specific items not available anywhere else. To copy the look and feel of a soccer field inside, it houses a mini football field plus a mini exhibition on the history and evolution of adidas’ football advocacy. While choosing their favourite items, customers will be excited to explore stories of the various adidas match balls used in many of the world’s premier matches such as the FIFA World Cup and the European Football Championship (also known as EURO), as well as the background of the Predator football boot, which has been the most favourite footwear of football superstars like Lionel Messi and David Beckham.
‘As the world’s leading sports and lifestyle brand, adidas always seeks to inspire people to take exercise and play sports,’ said Mr. Voravat Techamontrikul, marketing communications manager of adidas (Thailand) Co., Ltd., ‘And we are delighted that Thailand has been selected as the first location for the adidas Football Store in Southeast Asia. Over the years, the brand, especially in its football line, has been received very good feedback from our customers in Thailand. To give a great opportunity to football fans to find their favorite items, we have resolved to open the adidas specialty store at CentralPlaza Rama 3 after proving that it is the most liked shopping venue among football lovers. With this in mind, we are making the store an extraordinary place that truly meets the needs of our target customers.’
Experience the newly opened adidas Football Store, a home to adidas exclusive sports collections and a mini exhibition, on the 2nd floor (Plaza Zone) of CentralPlaza Rama 3.
For more information and picture downloads, please visit www.press.adidas.com
For further media information, please contact:
Ruthaiwan Sinlapachan / Kamolpatch Yarangsee
Weber Shandwick
Tel.: 0 2343 6000 ext. 067 or 179
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