Bangkok--16 Mar--Hill+Knowlton Strategies
In an exciting move that will boost the dynamics of Thailand’s non-alcoholic-ready-to-drink (NARTD) market, the Coca-Cola system in Thailand today opens up a brand new segment “Juicy Milk Drink” with the launch of new Nutriboost from Minute Maid. Combining the world’s best milk from New Zealand and the world’s best-selling juice from Minute Maid, Nutriboost is the perfect match of strength giving milk and delicious, real fruit juice. Nutriboost is expected to grow to a billion baht brand in Thailand within two years after launch.
Photo Caption: Mr. Rehan Khan (Left), Business Development Director of Coca-Cola (Thailand) Ltd., and Mr. Charnvit Charindhorn (Right), Senior Vice President for New Categories and New Business Development, ThaiNamthip Ltd.