Bangkok--28 Mar--Hyundai Motor
All-New Hyundai Elantra also to dominate the booth to show off the pride of 2012 North American Car of the Year
Hyundai Motor (Thailand) Co., Ltd., the sole importer and distributor of Hyundai vehicles in Thailand, is confident the 33rd Bangkok International Motor Show will be another successful event as Thai consumers will get to experience the latest “All-New Hyundai Elantra”, winner of the respectable 2012 North American Car of the Year. The car is introduced to highlight its outstanding design and performance following the concept of “Put your senses on FIRE”. The company believes the new 4-door coupe will contribute to the annual sales target of 6,000 units.
Under the guideline of AAA policy (Assurance, Accountability and Aspiration), initiated by Hyundai Motor (Thailand) to uplift customer satisfaction, All-New Hyundai Elantra pioneers the move to upgrade the level of guarantee the way Thai consumers have yet to realize. Modern Premium satisfaction is the special package that marks the innovative warranty coverage of 4 years 120,000 km, currently better than other cars in its class; free maintenance privileges of 4 years or 80,000 km; and free roadside assistance for 4 years.
In addition, other Hyundai showcases to attract buying interest of the Thai public during the Motor Show 2012 include the New Hyundai H-1 Series MY2012 — best-selling Luxury MPV and the New Hyundai Grand Starex VIP, premium factory-built7-seater MPV, which have new engine that feature higher maximum torque of 441 newton-meter; the New Hyundai Tucson Series MY2012 in 3 variants Awesome, Macho and Sexy; and All-New Hyundai Sonata Sport 2.0S and G.
The main attraction and crowd drawer for Hyundai booth is Hyundai Veloster - hatchback Coup? with door concept of 2+1, which is so unique and beautiful, marking the new direction in how consumers see themselves in a car. Hyundai Veloster has increasingly gained popularity in Europe and other places around the world. The car also appears as highlight in popular Korean series for its unique design and appearance advancement.
(see details in the Booth Highlight Portion)
Motor Show 2012 Campaigns
All-New Hyundai Elantra - 1.8E, 1.8S and 1.8G
Upgrade the level of expectation for Thai consumers with
- Warranty coverage of 4 years or 120,000 km.
- Free maintenance privileges of 4 years or 80,000 km.
- Free roadside assistance for 4 years
All-New Hyundai Sonata Sport 2.0G and 2.0S
Confirms greater customer satisfaction exciting offers namely:
- Warranty coverage of 5 years or 140,000 km.
- Free maintenance privileges of 5 years or 100,000 km.
- Free roadside assistance for 5 years
- Free comprehensive insurance for 1 year
The New Hyundai Tucson 2.0G 4WD with Panoramic Sunroof
- Free spare parts & service coupons for 4 years or 80,000 km.
- Free comprehensive insurance for 1 year
Details of Booth Highlight
Highlighted Vehicle
Hyundai Veloster — From the new concept and approach to design and practicality comes a car with so much uniqueness, a true hatchback coupe with 2+1 doors system and design concept inspired by performance big bikes’ stretches and curves that command respects and enhance the feel of intimidation. The conclusion, it is a symbol of sporty lifestyle, modern consumers long for.
The 1.6 MPI Gamma engine produces 130 horsepower and 156.8 newton meter torque while using fuel on the average of 17.4 km/liter. The 6-speed automatic transmission makes for both close-ratio acceleration and economical driving. It is fun to drive with a sport-tuned suspension that allows one to explore a new driving experience.
Hyundai Veloster receives a full 5-star certification from both Euro NCAP and NHTSA through the uniquely enhanced chassis, a combination of Ultra-high Tensile Strength Steel and High Tensile Strength Steel. Apart from excellent safety structure, the car also comes with 6 airbags and other active safety features such as ABS and ESP package with VSM on electric steering wheel (MDPS).
Hyundai Veloster also comes with a full entertainment system that includes 7-inch screen, CD/ MP3 / WMA/ DIVX players with Bluetooth, AV (RCA) and AUX (also iPod plug-in). The External Amplifier and 8-speaker system brings up the sound quality to another level of enjoyment.
Other features for the car include:
- Projector headlights with LED and LED rear lights
- 18-inch alloy wheels with body color decoration
- Cruise Control
- Sport seats with electrical adjustment
- Twin exhaust pipe
- Automatic air-conditioner
- Multi-function steering wheel
- Parking sensor with camera
- Smart Key system with immobilizer and push start button
New Car
All-New Hyundai Elantra, the latest C Segment sport performer, different in character, is introduced in Thailand for its outstanding sporty design and exciting performance that are expected to imprint a new benchmark in the C Segment expectation. The 1.8-liter 150 horsepower is exciting and fast while offering excellent fuel economy when needed. Equipment lineup in the top version also lives up to the concept of “Modern Premium” where things beyond its class are being put in the car.
After a long period of market study and testing, Hyundai Motor (Thailand) is quite confident that All-New Hyundai Elantra will become a symbolic icon for those demanding to different in taste and driving desire. There is no doubt that the advance engine drives out maximum power that outperforms most of its competitors with impressive balance in fuel consumption. The design, externally and internally is admirable. It is clearly unique and beautiful. The overall quality makes All-New Elantra winner of many award recognitions including 2012 North American Car of the Year Award, one of the most respected titles in the world.
All-New Hyundai Elantra will certainly put your senses on FIRE. It offers premium desirable driving experience to those wishing to express themselves in a modern and unconventional aspect no ordinary C Segment car can offer.
Breaking the conventionality is the introduction of the so called Modern Premium satisfaction privileges, which come as standard to all Elantra. These privileges are offered to Thai customers because they are important to the strength of Hyundai brand in Thailand. The privileges include the following:
- 4-year or 120,000 km warranty as against 3-year or 100,000 km by other cars
- 4-year or 80,000 km free maintenance coverage to help save customers’ burden in quality car maintenance
- 4-year free roadside assistance as assurance for help when needed
All-New Hyundai Elantra is a perfect combination of design and performance beyond its class — the new improvement after Sonata Sport under the same concept of Fluidic Sculpture Design. The 1.8-liter engine delivers maximum power of 150 horsepower at 6,500 rpm and maximum torque of 178 newton-meter at 4,700 rpm through 6-speed automatic and manual transmission for close-ratio performance. The sport-tuned suspension and 17-inch alloy wheels and low-profile tires contribute to the firms and confident ride,” he said.
All-New Hyundai Elantra has received over 30 awards and recognitions from well-known institutions around the world including the “2012 North American Car of the year”, which is voted for its overall quality and capabilities.
All-New Hyundai Elantra comes in 3 versions namely 1.8E (6-speed manual); 1.8S (standard 6-speed automatic) and 1.8G (top-end 6-speed automatic) at introductory prices of 899,000 baht, 1,088,000 baht and 1,198,000 baht respectively.
Other highlighted features include
- Turn radius of only 5.3 meters
- Hill-Start Assist Control (HAC) for confident up-hill driving and stopping (1.8 G)
- 10-direction adjustable power seat on the driver’s side with lumbar support (1.8 G)
- Smart Entry System (1.8 G)
- Button Start System (1.8 G)
- 60:40 folded rear seats for expanded luggage compartment
- Giant-size luggage compartment of 420 liters able to fit up to 3 golf bags
- 17-inch alloy wheels (1.8 S and 1.8 G)
- Electronic Stability Program (ESP) with Vehicle Stability Management (VSM) for optimum efficiency and safety (1.8 G)
- ECO indicator for more accurate economical driving guide
The New Hyundai H-1 Series MY2012 is currently one of the most popular luxury MPV in Thailand and this time it comes with a new variety of engines to suit the more specific usage and needs of customers. However, the H-1 Series remains the choice of great value-for-money and excellent comfort for modern executives and new generation family.
1. The New Hyundai H-1 Deluxe and The New Hyundai H-1 Executive MY2012 come with new generation 2.5-liter turbo-diesel commonrail EURO 4 engine that delivers maximum power output of 175 horsepower and maximum torque of 441 newton-meter, up from 392 newton meter, and 5-speed automatic transmission to make the 12-seater luxury MPV more agile, economical and durable for all kinds of driving requirements.
2. The New Hyundai H-1 Touring MY2012 is designated to be a durable and economical transport vehicle as it comes with a new 2.5-liter turbo-diesel commonrail EURO 4 engine that delivers maximum output of 136 horsepower and maximum torque of 343 newton-meter at low RPM range of 1,500 — 2,500 rpm. The engine is mated with a new 6-speed manual transmission for more flexible driving.
The New Hyundai H-1 Deluxe, which is fully loaded with entertainment features, is offered at 1,524,000 baht. The New Hyundai H-1 Executive and H-1 Touring are offered at 1,442,000 baht and 1,086,000 baht respectively.
Highlighted features of the New Hyundai H-1 Deluxe include 2 swivel VIP seats and 3-safety rail system. Other features are as follows:
- Leather-covered seats in EURO styling
- Multi-function steering wheels
- Upgraded DVD player and LCD head unit
- Upgraded 10-inch LCD screen opened and closed by electric motor
- Upgraded LED repeaters on side-view mirrors
- 4-wheel disc brakes with ABS
- Rear-view parking camera with back-up signal
- Rear spoiler
The New Hyundai Grand Starex VIP — the Super Luxury MPV 7-seater, comes with a price tag of only 1,928,000 baht. It is fitted with the new 2.5-liter turbo-diesel commonrail EURO 4 engine that delivers maximum output of 175 horsepower and maximum torque of 441 newton-meter. Power is transferred to the rear wheels via 5-speed automatic transmission with manual mode.
The Grand Starex VIP is outstanding with chrome-highlighted front grille, LED repeaters on side-view mirrors, 17-inch alloy wheels and 235/60/17 tires and electrically adjusted Double VIP seats. Entertainment Dashboard on the rear includes DVD player, speaker system and 19-inch LED screen, new double safety rails, multi-function steering wheel and electrical adjusted and folded side-view mirrors.
Other cars on display
The New Hyundai Tucson 2.0D 4WD Turbo Diesel, which comes with a new nickname of The Macho SUV as opposed to the name The Sexy SUV given to its sister model Hyundai Tucson 2.0G 4WD Gasoline with panoramic sunroof, is offered during its introduction at 1,690,000 baht. It comes with a powerful 2.0-liter turbo diesel engine that delivers maximum power output of 177 horsepower at 4,000 rpm, and maximum torque at 392 newton meter at 1,800 — 2,500 rpm. with electronically controlled full-time on-demand 4WD. Other features include:
- Metal top with roof rails
- 6-speed automatic transmission with manual shift mode for acceleration and effective engine braking when cornering or going downhill
- The advanced Electronic Stability Program (ESP) package which includes Electronic Stability Program (ESP), Downhill Brake Control (DBC), Hill-start Assist Control (HAC), ABS, EBD and BA
- Multi-function steering wheel for easy sound-system command
- 17-inch alloy wheels
- X-Shape interior and dash with European brown leather trim
- ESP (Electronic Stability Program)
- ROP (roll-over prevention system)
- HAC (hill-start assist control)
- DBC (downhill brake control)
- The Smart Key system for most convenient entry without remote struggling
- Advanced Start Button — new benchmark in today’s driving
- AUX and USB plug-in with iPod hook up
- Parking sensors
The New Hyundai Tucson 2.0G 4WD Gasoline Panoramic Sunroof is top-of-the-line CBU from South Korea, is available at 1,895,500 baht. The vehicle is dubbed as “The Sexy SUV” for its unique and modern Fluidic Sculpture Design plus high-end equipment that appeal to premium taste and styling. It is also a great ride with the following features:
- Newly developed 2.0-liter DOHC gasoline engine with D-CVVT and VIS (variable intake system) for better fuel economy, lower emission and maximum output of 166 horsepower
- 6-speed automatic transmission with manual shift mode for acceleration and effective engine braking when cornering or going downhill
- Tasteful panoramic sunroof operated via electronic system
- The Smart Key system for most convenient entry without remote struggling
- Advanced Start Button — new benchmark in today’s driving
- The advanced Electronic Stability Program (ESP)
- Electronic Stability Program (ESP), Downhill Brake Control (DBC), Hill-start Assist Control (HAC), ABS, EBD and BA
- Multi-function steering wheel for easy sound-system command and cruise control engagement
- Rear-view camera to assist parking with image display on clear LCD screen on the rear-view mirror for safety and additional driving confidence
- 18-inch alloy wheels
- AUX and USB plug-in with iPod hook up
The New Hyundai Tucson 2.0S 2WD Gasoline with Metal Top is unique and symbolic for Hyundai’s SUV line-up, which is a quality CBU from Korea to float at the same price level with locally assembled SUV. The special introductory price of 1,390,000 baht is a testimony that Hyundai Tucson can become a more popular choice for the Thai consumers who are seeking superb riding experience and premium feel in their SUV quest. It comes with the following features:
- Newly developed 2.0-liter DOHC gasoline engine with D-CVVT and VIS (variable intake system) for better fuel economy, lower emission and maximum output of 166 horsepower
- 6-speed automatic transmission with manual shift mode for acceleration and effective engine braking when cornering or going downhill
- Metal top with roof rails
- 17-inch alloy wheels
- X-Shape interior and dash with European brown leather trim
- The Smart Key system for most convenient entry without remote struggling
- Advanced Start Button — new benchmark in today’s driving
- The advanced Electronic Stability Program (ESP)
- Electronic Stability Program (ESP), Downhill Brake Control (DBC), Hill-start Assist Control (HAC), ABS, EBD and BA
- Multi-function steering wheel for easy sound-system command
- AUX and USB plug-in with iPod hook up
- Parking sensors
Enjoy the modern premium experience from Hyundai Motor (Thailand) (A15) at the 33rd Bangkok International Motor Show from March 28 to April 8, 2012.