Bangkok--28 Mar--MasterMind Communications
In response to the increasing public awareness of the environmental concerns and the resulting growing demand, Saha Mongkhonsin has decided to introduce the premium-grade Permahyd? Hi-TEC waterborne basecoat products to the Thai market under the ‘Spies Hecker’ brand, targeting the Japanese and European auto dealers and service centres. The marketer boasts the product’s time-saving performance and its three decades of experience in the auto refinish industry, and is confident of its ability to win customer trust.
Mr Tatree Kumpalanuwat, Marketing Manager of Saha Mongkhonsin Co., Ltd., a local importer and distributor of auto refinish products, revealed his company’s decision to sign a contract whereby it is engaged to be the authorised distributor of the premium-quality ‘Spies Hecker’ auto refinish products in Thailand, to cater to the growing demand in the market for eco-friendly waterborne basecoat products among the auto dealers and service centres.
The innovative, technologically advanced, eco-friendly ‘Spies Hecker’ products have gained immediate recognition in the international market, and their advantage of easier and faster operations, coupled with the accompanying consulting and training services to ensure efficient handling, has been firmly accepted in the auto refinish circles for over 130 years.
The company has recently introduced the ‘Permahyd? Hi-TEC’ waterborne base coat to the Thai market. Having over three decades of experience and more than 300 customers, as well as a highly efficient sales force and a training centre where technicians learn different refinishing skills, it is fully ready to offer the most efficient service and the greatest satisfaction to customers. Its target customers include the Japanese and European auto service centres that are interested in providing waterborne base coat products and services to car owners.
“With our extensive experience in marketing and our customer’s firm trust, Spies Hecker’ products will help us boost our competitiveness in the Thai auto refinish market. We believe this is a great milestone and will bring about a great and long-term success in the local auto refinish market,” he said.
The marketing manager added that his company’s decision to import and offer the innovative, eco-friendly ‘Permahyd? Hi-TEC’ waterborne basecoat products is aimed at expanding its customer base to cover the auto service centres, dealers and garages that are willing to raise their service standard and achieve their future growth by adopting waterborne products. He declared the company’s goal for the ‘Permahyd? Hi-TEC’ to represent 20% of the Thai market in two years.
Mr. Georg Tautz, Marketing Manager, Spies Hecker Asia Pacific added that We are aware of Sahamongkolsin Co., Ltd., (SMS) as the leading company of auto refinish market in Thailand over 30 years. SMS has a rich market experience in this business and their good understanding of customer requirements for auto service and auto refinish garages was the major reason to select them as our business partner in Thailand. We appreciate their strong commitment to support their customers with excellent technical training and ongoing technical service. This is corresponding to our mission to deliver optimal system solution to bodyshops which make their work easier, boost their efficiency and thus generate sustainable added value.
In addition our partner SMS will drive the introduction of environmental friendly waterborne technology into the Thailand market. “Permahyd? Hi-Tec” is the leading waterborne technology which has been successfully introduced globally in 2010.
Released by MasterMind Communications Co., Ltd.
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