Bangkok--2 Apr--124 Communication
At Pizza Hut Silom branch, Yum Restaurants International (Thailand) management and staff together join the launch of Pizza Hut’s latest initiative ‘Num Hit WOW’ (Num Hit - popular pizza with soft dough). This will revolutionize the pizza QSR market due to its affordable price at ฿89. Also, an online CSR project via Twitter has been created. Pizza Hut’s followers are encouraged to retweet the names of foundations for children and the most-retweeted foundation will enjoy 89 pans of Num Hit WOW from Pizza Hut.
Yum Restaurants International (Thailand)’s Pizza Hut Business Director, Nongnuch Buranasetkul, says that after the launch of ‘Num Hit’ pizza that received a very warm welcome last year, the company decided to launch ‘Num Hit WOW’ a 4-piece pizza product at the price of ฿89 to accommodate its various target groups. Pizza Hut has developed its product to be more Thai-like with 5 flavors: Spicy Seafood Mix, BBQ Chicken, Bacon Carbonara, Sausage & Bacon, and Italiano.
Ms. Nongnuch also adds that, ‘As for the company’s business plan this year, Yum Restaurants International (Thailand) has announced a 30% boost in budget to be used for KFC and Pizza Hut branches’ expansion and renovation. One of Pizza Hut’s goals is to build 6 more branches in order to meet customer demand as well as enhancing our home service. To gain as many target groups as possible, the company is now offering the pizza menu starting from ฿89. Meanwhile, Pizza Hut has partnered with AIS in launching various promotions throughout the year 2012, the latest of which is ‘Buy 1 Get 1’ promotion with its signature PAN pizza. Also, customers who order via delivery service will get their pizza in a green box with AIS mascot ‘Nong Aoon Jai’ printed on it from now until April 30, 2012. Num Hit WOW is just one of Pizza Hut’s upcoming products and other initiatives will be followed in the next quarters.’
At the event, Pizza Hut also invites Pizza Hut lovers to buy 890 pans of Num Hit WOW within 89 minutes, and the first 89 pizza pans will be given to children from Ban Kru Noi Foudation. Furthermore, Pizza Hut has launched an online activity via its Twitter where followers can retweet the names of their preferred children foundations. Pizza Hut will deliver its Num Hit WOW directly to the foundation receiving the most retweets. Those interested can start retweeting via Twitter from March 22 - 26.