Bangkok--3 Apr--Aziam Burson-Marsteller
Honda to Strengthen its Fun Leadership with “Honda Road to New Fun” Booth
The Road to New Fun to Reinforce the Brand Message: “Discover Your Fun… Find Something New”
Premiering Zoomer X — the Ultimate Concept Bike
Honda Motorcycle is strengthening its market leadership at The Bangkok International Motor Show 2012 with the largest platform of fun lifestyle in motorcycle zone. With more than 1,200sqm booth, the platform is the new lifestyle kingdom that leads to new fun under “Honda Road to New Fun” concept. The new concept is to reinforce the brand message that inspires everyone to discover new fun, with a new slogan: “Discover Your Fun… Find Something New”. A “new” highlight for the new generation is “Zoomer X” the fun concept bike to be premiered in Thailand. With its outside-the-box design, the bike will be more than just a vehicle, but a Lifestyle Gadget that will completely change the faces of the fashion on the streets. Big Bike Lovers will also be indulged with latest six models of Honda Big Bikes, waiting to be discovered at Honda Booth. The booth also brings a replica of “Honda Big Wing” The Honda’s big bike showroom and service centre which will be opened at the end of April. H2C, a new accessory brand, which will be available in the market in May is also introduced.
Moreover, Honda has prepared a variety of fun for everyone which are: “8th Honda Mo’Cye Idea Challenge” with prizes worth more than Bt2M, “Honda Photo Contest” with cash prizes worth more than Bt100,000, and mini concerts by artists who will take the stage to entertain all visitors.
“In the previous Bangkok International Motor Show, Honda announced our three-year brand campaign under “Discover Your Fun” concept. We took it as a promise to reinforce our FI Leader status and also to improve to become the Fun Leader. Entering the second year of brand campaign in 2012, we are strongly determined to deliver the fun to the Thai users and adjusted our brand message to “Discover Your Fun — Find Something New”,” said Mr Chiaki Kato, President of AP Honda Co Ltd.
“We’ve transformed an over 1,200sqm booth — the largest platform in the motorcycle zone at the current motor show — into the new kingdom of fun lifestyle that leads to new fun, with a new concept “Road to New Fun”. The highlight of new fun, Zoomer X Fun Concept Bike, has been designed to meet the diverse lifestyles of teen users. We’ve planned to deliver this new fun to everyone on the streets in the near future.
“In the meantime, we’ve also combined the fun and technology into a Honda engine, and equip it with a new power, the eSP, in Honda PCX150 and Honda Click 125i. A replica of Honda Big Wing, which will be launched in the very near future, is also brought to everyone to experience at the booth. All visitors will have an opportunity to experience the new six models of Honda big bike before anyone else. It’s a big size fun for everyone. And this is the start of the journey of fun from Honda Motorcycle this year,”
Honda Motorcycle Booth at The Bangkok International Motor Show 2012 is designed under “Road to New Fun” concept and is divided into two zones:
Teen Lifestyle Area
Covering 70 percent of Honda Motorcycle Booth, the platform features a variety of new fun which are: New Fun where “Zoomer X”, the Fun Concept Bike will be premiered. The bike has been designed to cater to the diverse lifestyles of the teen users; Power Up Fun enjoy the ultimate fun with Honda Click125i that comes with new power, eSP (Enhanced Smart Power) that combines all the advanced technology by Honda in one engine; No.1 Fun Leader spice up your life with Honda Scoopy i, Thailand’s best selling A.T. motorcycle and other forms of fun in the zone. Honda Big Wing Showroom
Covering 30 percent of Honda Motorcycle Booth, the platform features a replica of “Honda Big Wing” The Honda’s big bike showroom and service centre before its official opening on April 26. The grand introduction features Honda Gold Wing, the luxury touring bike; Honda CBR1000RR, high-tech sporty bike; Honda NC700X, the world’s latest crossover; Honda VFR1200F, the powerful sport touring bike; Honda Integra, the sporty scooter; and Honda CRF250R the enduro for racing maniacs.“To cater to the current demands of the users who see a motorcycle as Lifestyle Gadget that reflects their identity, rather than a vehicle, Honda has created “H2C” accessories. The brand is a brainchild and developed by AP Honda under the concept of “Spice Your Ride”. It’s designed for those who wish to make an ordinary into extraordinary. The brand will be available in the market in May onwards,” said Mr Kato.
Apart from the product launches, visitors can indulge themselves with various activities at Honda Motorcycle Booth. “The 8th Honda Mo’cye Idea Challenge” with prizes worth more than Bt2M will be held at the activity park behind Challenger Hall 1-3 on March 31. “Honda Photo Contest” with cash prizes worth more than Bt100,000 will be held from March 31 to April 8.
Be entertained at mini concerts by famous artists which are: Thaitanium, the country’s number one hip hop; Nuengtida “Noona” Sophon, box-office actress and pretty crooner with her debut album; Singto Namchoke and his surf music; and 25Hours and their indie music. Games and prizes are featured.
Enjoy the “Honda Road to New Fun” at Honda Motorcycle Booth at The Bangkok International Motor Show 2012 from March 28 to April 8. For more information and live updates on contests, updates on mini concerts, and fun activities, please visit www.aphonda.co.th or www.facebook.com/hondamotorcyclethailand