Bangkok--17 Apr--Wall Street Thailand
Wall Street Thailand announced its huge success on 2011, and initiate “The Best Investment” campaign to persuade Thai people recognized importance of improving English skills for AEC, plans to spend 100 million baht on expansion in 2012, starting with 2 more schools at Mega Bangna and Central World, together with enhancing the learning method with innovative learning tool “For Today” and specialized courses “English PRO”.
Mr. Michel Le Quellec, President of Wall Street Thailand reveals WSI’s 2011 performance, “Our overall business results of last year encourage us that we can achieve our goals. Two new branches in Fashion Island and Future Park Rangsit were opened in Bangkok while another corporate center was opened at ESIE Plaza, Eastern Seaboard Industrial Estate, Rayong province. The huge success is a result of Thai’s increasing demand for English language skill development. We have more than 10,000 new students with 80% of general students and 20% of corporate students.
In addition, Mr. Michel also reveals that due to response to the Asian Economic Community in 2015, language institute business is growing in both Thailand and the Asian region. Therefore, the overall market growth increases more than 20% (previously, 10 % per year). It is believed that in 2012, there will be more than 20% of new students increased from the previous year. More than 12,000 students are expected. WSI will open more centers particularly in Bangkok’s vicinity with 100 million baht on expansion in 2012. We are preparing to open 2 more schools in this May 2012, the 8th center at Mega Bangna shopping center to serve clients from eastern Bangkok. In this area, there are many educational institutions, industrial factories and organizations. In addition, the 9th center at Central World is an “Executive School” aiming to serve the executives particularly.
In 2012, Wall Street Institute Thailand does not only aim to expand our network of English institutes. Another vital goal is that we wish to open new perspectives among Thai people so that they are enthusiastic in improving themselves, particularly developing their English skills as a way to increase their value and opportunity for better life. We have recently launched the latest campaign “Best Investment” to help them recognize the benefits of studying English as an investment giving people more opportunities and better return. The research conducted by Jobstreet.com in collaboration with leading organizations, employers, entrepreneurs and employees across Thailand reveals that, employees with English proficiency have tendency to get 10-20% of salary increase.
We want to promote the campaign under the concept “Better English, Better Life” including Better English, Better Job, Better Pay, Better Connections, Better Investment. The target group is for adults and employees who want to prepare for a better future.
In order to meet the increasing needs of students mostly comprising of adults, Wall Street has prepared our staff and improved our curriculum and learning method for more convenience and efficiency. Innovation is also applied in order to make English fun and interesting. Students can practice English everywhere, anytime. In association with Pearson (the Financial Times), “For Today” is the latest product suite developed using content from the Financial Times which is adjusted to be appropriate to the students both in terms of language skills and vocabulary at each level. Students can read news articles pulled from the Financial Times and do pre- and post-exercises to evaluate their understanding.
Moreover, Wall Street Institute has just expanded its educational curriculum to include specialized courses that teach students how to use English in professional situations. These new PRO courses are seamlessly integrated into the company's standard course offering. Wall Street Institute previously offered students 17 levels of English language education, ranging from beginner to advanced learners. The addition of the new courses brings the total number of levels available to students to 20. The new courses will be available to the company's 190,000 ESL students around the world in a phased product roll-out occurring throughout 2012.
Wall Street Institute (www.wallstreet.in.th) is the premier provider of English language instruction for individuals and corporate clients around the world. The Company's innovative blended learning method integrates the best of proven learning approaches to provide the most effective English language instruction available for adults. Students listen, read, write, speak, and practice English with guidance and support from highly trained native English speaking teachers. Wall Street Institute's curriculum is aligned to the Common European Framework Reference for Languages (CEFR), according to a study undertaken with the support of the University of Cambridge English for Speakers of Other Languages Examination group (CESOL). Utilizing both company-owned and franchised centers, Wall Street Institute has provided instruction to over 2 million students in nearly 450 centers in 27 countries in Africa, Asia, Europe, Latin America, and the Middle East. Wall Street Institute is owned by Pearson,group one of the largest education company in the world. Wall Street Thailand is now having 7 centers in convenient areas including Silom road, Siam Discovery, Union Mall Ladprao, Major Pinklao, Seacon Square, Fashion Island and Future Park Rangsit. There are also 9 Corporate Schools in leading organizations of Thailand.