Bangkok--14 May--GROHE
GROHE, the world’s leading provider of premium bath fittings and showers, wins the red dot design award for design team of the year 2011/2012. Meanwhile, the company announces to join forces with Haco Group to together move forward in the design business, starting from a new product launch for Thai consumers.
“It is such a pride for GROHE in developing faucets and showers as we set our standards high for us to provide customers with well-designed, high-quality, durable products along with advanced technologies. Apart from offering new challenges, our products aim to change long-established ideas and attitudes and this influences the future”, says Mr. Paul Flowers, Senior Vice President of Design of GROHE AG Co., Ltd. and the GROHE design team member who won red dot: design team of the year 2011/2012, about the award-winning design in the “From Like to Love” Asian Design Tour where prominent architects and designers from 10 Asian cities gathered.
The prestigious red dot: design team of the year 2011/2012 is generally given to a design team which excels in design. This has been widely mentioned as the award itself has not been granted to any best design team for many years and GROHE is the first and only faucet design team to join ranks of previous winners in the past 5 years, including Apple, BMW, Audi, Bose and Adidas.
The internationally recognized GROHE design team commits to continuous product development. As a designer, we target to produce a unique and striking design. With a committed design team full of experienced experts, GROHE product is the balance between design aesthetics and innovation to meet the highest expectation of the business, as can be seen from many international awards GROHE has won all along.
With help of the in-house design team, GROHE has never ceased creating new products. This design team is an example of GROHE’s core value (Quality, innovation and design) and has performed their work along with building the brand. Not only is GROHE product harmonious between its design and innovation, but it also guarantees that every single designer has dedicated their time to design the best product. GROHE design team is a group of product design experts who have been continuously researching about product design and marketing in order to best match consumers’ needs and create uniquely possible products. Following consumers’ need trends and doing researches make GROHE products always innovative and up-to-date for pleasurable bathroom decoration and usability
Sompong Dowpiset, Chief Executive Officer of Haco (1991) Co., Ltd., the distributor of faucets and bathroom vanities in Thailand under the brand GROHE which is the world’s and Europe’s biggest renowned faucet and shower provider, added about this year’s second-half business plan that the bathroom fittings will put more focus on consumers’ needs. The first priority of GROHE design team is, inevitably, design but we also aim at the ultimate in form and function as we are preparing to bring the best new products to every segment of the market.
In 2012, Haco Group and GROHE are joining hands to expand their reach to more customers, distributors and architects, with a special concentration on young people. A recent event was held during Songkran festival on Silom road under the theme of “GROHE Enjoy Water”. It was very well received from teenagers who have not recognized before what GROHE is. Not only does GROHE places its importance on consumers, but it also keeps relationship with distributors and architects. One of the CRM strategies by Haco Group is to send the pre-sale teams to meet distributors and architects and bring them to visit the Rayong plant of which GROHE takes pride that this plant produces as advanced technologies and high-quality products as those in the GROHE plant in Germany.
The aspiration of GROHE is to let customers enjoy the water without having to worry about budget. This is why GROHE has products for every segment and at different prices. The brand-new product line is GROHE Spa fabricated for a spa-like bathing pleasure. This product line has been receiving a number of design awards and this is a welcome result of its perfect design and convenient function. For the past 2 years, GROHE has been leading the market with more than 500 lists of product, expected to have a significant growth in Thailand, Asia and across the world.