Bangkok--14 May--124 Communications Consulting
Win Big Prizes in American Standard’s Giveaway campaign“Choose Your Style, Drive Your Way”, Worth over 30 Million Baht.It’s your chance to win one of the three cars in three different styles, worth over 3 million baht
American Standard B&K (Thailand) PLC, the undisputed leader in high performance residential toilets, is investing over 30 million baht in a major giveaway to customers nationwide under the campaign “Choose Your Style, Drive Your Way”, giving away three cars valued at 5 million baht in total. The promotional campaign includes well-rounded marketing from in-house advertisements, billboards, and television and radio commercial to online media. The campaign begins this month and ends in September 2012. Receive double bonus: With any purchase of more than 3,000 baht of American Standard products, get a complimentary glass set. A purchase of 7,000 baht gets an umbrella. A purchase of 15,000 baht will earn you an i-color shower head — the latest product from American Standard. All prizes come into different colors representing each customer’s lifestyles. The second bonus is the chance to win one of the three Chevrolet cars, available in three different styles, valued at over 3 million baht in total. There are also other prizes such as Samsung Galaxy Tab 8.9 and vouchers valued at 10,000 baht, worth over 5 million baht in total.
Mr. Craig McEachern, Managing Director, said: “The ‘Choose Your Style, Drive Your Way’ campaign is the biggest campaign of the decade for American Standard. We have invested over 30 million baht to give back to our valued customers nationwide and to build confidence in our distributors that we are ready to move forward at full capacity, and after the Great Flood, our products are ready and available. This year, we still continue with the old slogan, ‘Your Style, Your Way’ to respond to different lifestyles and needs. New products that are the highlights for year 2012 are an upgraded line of existing products to offer variety. They are UDS (Your Design Solutions) collection, which was launched last year, Nobile and La Vita, which were designed by world-renowned designer Ronen Joseph, inspired by everyday life and mixing comfortwith style and green. The Signet collection has been meticulously designed to cater to any shape, gender and age. The height is close to that of a chair for more convenience in sitting for everyone’s comfort. Apart from these new collections, we have also invested over 30 million baht in marketing campaign in various media, such as in-house advertisements, billboards and television and radio commercials to online media.”
Mr. McEachern also added, “On behalf of American Standard, I would like to thank our customers and distributors nationwide for their constant support in our campaigns. We strive to move forward and develop more quality products with beautiful design and advanced technology to meet the needs and lifestyles of our Thai users.”
For more information on the “Choose Your Style, Drive Your Way” campaign, please visit www.americanstandard.co.th
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