Bangkok--12 Jul--Mitsubishi Motors
Mitsubishi Motors Thailand reports sales volume in June which the company hit the new record at 11,593 units, an increase of 74.72%. Triton is the main product that reaches almost 5,000 units followed by Mirage with more than 4,000 units
Mr. Nobuyuki Murahashi, President of Mitsubishi Motors (Thailand) Company Limited (MMTh) reports June sales result of 11,593 units. Triton is the main product that reached 4,939 units while Mirage, which just launched to Thai market, reached 4,239 units. Offering world-class environmental performance, easy drivability and delivering a combination of road performance and design to bring driving pleasure to people, Mitsubishi Mirage reached 29,671 booking (as of July 4th) that attests to its immense popularity. In 1st half of this year, the total sales volume of Mitsubishi was at 51,233 units, an increase of 48.81% compared to the same period of last year.
“In first half of this year, rapid growth in auto industry will be contributed by strong economy, consumer confidence in spending, government's promoting measures and eco-car or alternative fuel vehicle promotion as well as the first-car buyer policy. These will make auto industry growing effectively and we believe that Thailand's total car sales would hit 1 million units in 2012 while the company aims to have 10% market share . Said Mr. Murahashi.
In order to achieve the company target, besides the introduction of Mitsubishi Mirage, which are now getting warm welcome from customers, Pajero Sport Benzine 3.0 L. V6 MIVEC, Triton Mega Cab Plus 2.5 VG Turbo together with 2 additional Benzine model namely Mega Cab Plus and Double Cab to be choice for customers, the company also provide special offers and continually arranges below the line activities such as road show both in Bangkok and up country that provide consumers convenience to experience and purchase Mitsubishi products.
Total sales volume of June
Model 2012 2011 % change
Triton 4,939 3,976 24.22%
Pajero Sport 2,162 1,796 20.38%
Mirage 4,239 - -
Lancer 125 334 -62.57%
Lancer EX 128 437 -70.71%
Other - 92 -100.00%
TOTAL 11,593 6,635 74.72%
Total Sales Volume of Jan-June by model
Model 2012 2011 % change
Triton 30,313 20,984 44.46%
Pajero Sport 12,656 9,225 37.19%
Mirage 6,095 0 -
Lancer 811 2,150 -62.28%
Lancer EX 1,353 1,537 -11.97%
Other 5 532 -99.06%
TOTAL 51,233 34,428 48.81%
Total Sales Volume of Jan-June by month
Jan Feb Mar Apr May Jun TOTAL
2012 7,243 7,823 8,815 7,275 8,484 11593 51,233
2011 4,458 4,762 6,372 5,279 6,922 6,635 34,428
% change 62.47% 64.28% 38.34% 37.81% 22.57% 74.72% 48.81%
The customers who are interested in Mitsubishi vehicle can experience and test drive our products at Mitsubishi dealers nationwide. For more detail, please call Mitsubishi Call Center 1800 900 009 or 02-529-9500