Bangkok--25 Jul--Branded The Agency
TWG Tea, the world’s finest luxury tea brand and leading purveyor of premium teas, unveils an extraordinary new experience in Bangkok with its first Tea Salon & Boutique in Thailand opening at premier shopping destination Emporium Mall. TWG Tea’s newest 217 sq. metres destination will mark the brand’s fifth international opening in two years, after Tokyo, London, Hong Kong, Dubai and Kuala Lumpur. A showcase of the illustrious heritage of tea traditions around the globe infused with a contemporary, epicurean sensibility, this stunning new TWG Tea Salon & Boutique boasts a grandeur that is timeless and yet surprisingly modern. The store will officially open to the public on Wednesday 1st August 2012 at G floor , The Emporium shopping complex .
The Concept
The TWG Tea Salon & Boutique at Emporium, Bangkok is a luxurious addition to TWG Tea’s empire and incorporates three integral elements: a cosy tea salon, a tea boutique featuring hundreds of brightly hued packaged teas, loose teas and tea accessories, and a takeaway patisserie counter. The first TWG Tea location in Bangkok is elegantly sheltered within a remarkable, specially-crafted artisanal glass wall, a lush garden location which features columns of verdant plants and iconic pillars lined with a treasure trove of objets d’art with a seating capacity of 54 seats.
The Tea Boutique
A nostalgic celebration of the voyage of the tea clippers, this timelessly chic wood-paneled TWG Tea Boutique, spiced with elegant samovars, brass weighing scales, Italian marble floors and hard wood tea counters, is undoubted to carry customers away on a journey of sensations. The TWG Tea Boutique’s most impressive feature is an astonishing rotating tea wall, which when turned, reveals TWG Tea signature yellow artisan tea tins filled with more than 450 of the most celebrated fine harvest and exclusive tea blends in the world, all of which may be purchased by weight from 50 grams in sachets or perfectly accessorised in one of TWG Tea’s 45 bespoke tea tins.
Brightly coloured, whimsical packaged teas are aplenty, such as the Haute Couture Tea collection which features unique tea blends handcrafted by TWG Tea innovators according to the flavours of the season and packaged in designer hues that reflect the latest catwalk trends. Collection includes signature 1837 Black Tea and world favourite Silver Moon Tea, a blend of green teas accented with a grand berry and vanilla bouquet. Elegant tea tins, a myriad of hand-blown glass, porcelain, stoneware and cast iron teapots, fine bone china teacups, saucers, creamers and sugar bowls, as well as tea filters and tea scoops of all varieties can be found in the TWG Tea accessory collection.
The Tea Salon
The Tea Salon is decorated with nostalgic furnishings bearing the trademarks of the brand — warm polished wood tables and panels, TWG Tea’s own fine bone china, crisp white linens and vases of brightly coloured exotic plants. TWG Teas are proposed in all of their states: Hot or Iced or in party colours blended with fresh fruit juices or sparkling wine. Harvests from the most prestigious gardens are infused behind the bar according to TWG Tea’s exact rules, to the enchantment of tea lovers.
Epicureans can also expect to be delighted by a fine dining experience with dishes carefully developed and infused with select TWG Tea blends, such as the Seared Foie Gras Salad drizzled with Chocolate Tea infused vinaigrette and TWG Tea Lasagna served with a fresh basil sauce infused with Moroccan Mint Tea. A wide range of delectable patisseries, all of which are meticulously handmade daily are also sure to satisfy the savviest of gourmets.
TWG Tea Salon & Boutique
The Emporium Shopping Complex
622 Sukhumvit Road
Klong Ton, Klong Toey
Bangkok 10110
Tel: +662 (0) 259-9510
Opening hours: Monday — Sunday 10 am — 11:30 pm
Media Contact
Pannita Chunrattanakul
Vipavini Athayu
Branded The Agency
Tel : 02 650 9090
Email :
[email protected]