Bangkok--27 Jul--B.A.D
The Bangkok Art Directors’ Association (B.A.D) - led by the new dual presidents from DRAFTFCB, Mr. Warawut Kaennakham and Mr. Kittaphan Palmoke - unveils the event of B.A.D Awards 2012 with a thematic key message of ‘B.A.D Hungry’ that aims to invoke hunger in the creative minds of advertising people who should never stop seeking for better and edgier ideas to achieve even greater professional creations.
Mr. Warawut Kaennakham, this year’s B.A.D’s co-president, says that the idea of the event stems from “Our observations at the latest Cannes event that the Thai advertising industry might have become saturated, inspiration-wise. And that, in our world, is not such a good thing. Once creative people has no crave for new and better ideas, they have no drive to make new and exciting advertising and that means our industry is bound up in the same old box. This is why this year’s B.A.D event aims to invoke hunger into the minds of Thai creative people. We want them to be more driven and to strive for better professional works in the local advertising industry.”
One of the most significant events in Thailand’s advertising scene, B.A.D Awards has come to its 28th anniversary this year. As usual, the event’s featured advertising contests and relevant activities aim to hone edgy creativities and ideas of the local advertising people. The event’s mingling scenes will also benefit participants looking for an opportunity to share and learn from other people different experiences and perspectives in order to self-improve and acquire more competitiveness upon entering the international advertising realm.
This year’s B.A.D Awards is even more special thanks to the new highlight - B.A.D House Workshop that sets to provide extra knowledge and know-how to those interested in Craft Film and Craft Print medias as well as various production roles which are all crucial in advertising industry. The workshop, to be instructed by selected global-award-winning Craft Film and Craft Print gurus who will share their exclusive experiences in theory and practice — is open to students of 4th university year or equivalent or individuals aged up to 27 years old who are interested in advertising business. The workshop application is to take place during 6-10 August 2012; the workshop between September — November at various participating production houses.
The B.A.D Student Workshop, the event’s annual program, aims to flush the advertising industry with new blood of creatives. The workshop provides an open playground for 3rd and 4th year university students to submit their advertising projects. Owners of the 30 selected projects will spend 10 hours shadowing professional creatives in top advertising agencies that should provide these young spirits priceless experiences upon entering the real professional world. With this year’s theme entitling ‘Hunger’s Portfolio,’ the workshop will emphasize on keeping the mind hungry for new ideas to create better advertising portfolio without compensating the right attitude and correct working ethics among younger advertising people.
Mr. Kittaphan Palmoke, B.A.D’s co-president, says that “This is the 2nd year that we did the university road-show and we did more this year by visiting 9 universities in Bangkok and other provinces. While exposing our program to the students, we like to think that we could give them more chances to join us. And the responses we received indicated so. We have more students interested in submitting their works and they can easily do so by obtaining the topic on which they should work on their workshop submission. Those interested in joining this program can obtain the topic on 31st July 2012 at 13.30-16.00 at the Multifunctional Room, 1st Floor, Bangkok Art and Culture Center. B.A.D Student Workshop 2012 is sponsored by Mama instant noodle, a product of Saha Pathanapibul PLC.
B.A.D Young Cannes Competition, another important program of the event, is where young and budding creatives, 28-year-old or younger, compete with their best advertising ideas. The winner of the competition will be awarded with once-in-a-lifetime experience of traveling as Thailand’s representative to compete at the world’s top-tier advertising event — the Young Lions Competitions 2013 in Cannes, France. Participants in this competition will need to submit their ideas and produce their advertising by the scheduled deadline. The event will take place during 14-16 October 2012, in Hua Hin.
B.A.D Special Workshop, meanwhile, is another program to provide information and knowledge to participants by inviting advertising veterans of all sorts to lecture and share their exclusive experiences to the audience which should stimulate the creative minds as well as inspiring the aspiring advertising generation to create new, valuable works. This program isopen to everyone in advertising. Creatives, individuals, students can all join this event which will take place on 1st November 2012 at 5th Floor Auditorium of Bangkok Art and Culture Center.
Last but not least is the B.A.D Night 2012, the award presenting night scheduled to take place in December. With the charity mission, the B.A.D’s dual presidents and B.A.D 2012 working committee are producing B.A.D T-shirts and bags to sell to B.A.D members and everyone in the advertising scene. Proceeds from the sales after cost deduction will be given to charities for children.
For more information and programs of B.A.D Award 2012, log on to www.badawards.com or www.facebook.com/BADawards