Bangkok--27 Jul--Blabbermouth
Mercedes-Benz Leasing to expand their corporate customer base with the financial innovation, SmartDrive, an exclusive program for important Mercedes-Benz customer
- To emphasize its position as a premium leasing brand with its financial innovation designed to suit customer’s needs.
- To drive ‘Exclusivity’ aimed to build long term relationship with the customers
Mr. Supavut Jiramanusnakorn, Managing Director of Mercedes-Benz Leasing (Thailand), financial service provider for the Daimler Group’s products mentioned the overview of the car leasing situation in the first 6 months of 2012. Its growth rate improved well as the automotive industry grew steadily after last year’s flood crisis. Mercedes-Benz Leasing itself has been continually developing since sales volume has started to rise.
In the last half of the year, constant growth is expected for the car leasing situation. The company’s growth should mirror the overall market growth. The company’s standpoint is to offer credit innovation mainly for customer’s needs. Mercedes-Benz Leasing’s credit programs are therefore various and flexible.
Our credit programs include the Hire Purchase program for customers who pay attention mainly to loan rate, the Star Choice program for those who need flexibility for installment payment and Finance Lease for corporation customers with major concerns in juristic person benefits. It is clear that every program aims at value and is worth developing for customers. Apart from various financial programs, we consider other premium advantages only for our customers to make you know that Mercedes-Benz Leasing is your real financial partner.
In our next marketing policy, we will proceed with our marketing plan according to the policy of “Exclusivity”, which is not only aimed at financial management for customers, but also benefits the management worth to Daimler Group’s important car users, and marketing activities to reach the company’s target groups. Through CRM, such as conducting customer activities and launching attractive promotions, our customers will experience diverse and special services from our company.
In addition, our company has released the latest financial innovation, SmartDrive, a long-term Mercedes-Benz car rental service, being specially tax beneficial for customers who are juristic persons. This service will bring comfort to customers as they do not have to worry about taking care of their car, vehicle registration and renewal, and car insurance. Plus, customers can replace your aging car every 3-4 years. This is one of our financial innovations that we are proud of as it is very popular among many large organizations in USA and Europe. Up to 55% of our customers choose this service because it includes every type of expense, i.e., regular maintenance, mileage maintenance, tax renewal, insurance fee, quality assurance — everything involving your car. This allows both the organization and the drivers to be free from any burdens. We are confident that our SmartDrive program will be widely accepted by corporate companies in Thailand. We expect increasing outcomes from SmartDrive.