Bangkok--1 Aug--The Way Communication
Big C launches its second health and beauty campaign in 2012 to answer to customers’ demand and capture HBA trend after a successful campaign in March.
Mr. Kudatara Nagaviroj, Director of Corporate Affairs of Big C Supercenter, reveals that “Customers of all segments and age groups are giving increasing importance to their health and beauty. The very good customer responses received during the first “Sense of Beauty Campaign” held in March confirmed this trend. Currently Big C carries about 20,000 SKUs of HBA items, roughly 25% of the total commodity items, and is expanding the varieties to satisfy growing demand.”
“To answer to this growing customer demand, Big C will again offer a wide variety of quality HBA products with prices that will maximize customer savings through our second “Sense of Beauty Campaign” of 2012 during 1-28 August. The campaign is aimed to reinforce Big C’s leadership in offering low-price and maximum savings to consumers through specially-priced HBA items, discount coupons and meet & greet activities with famous Thai and Korean celebrities. In addition, to celebrate Mother’s Day, Big C will offer up to 60% mark-down on mother-related products and other commodity items in its store-wide discount promotion,” Kudatara said.